SD

Suzi Dafnis

CEO

Executive Summary



Suzi Dafnis is the CEO of HerBusiness, a leading organization dedicated to supporting women business owners in growing sustainable, profitable businesses. With over 28 years of experience, Suzi has developed HerBusiness into a vibrant community of over 30,000 members, providing extensive resources, mentorship, and education to foster business growth and success. Her passion, leadership, and commitment to women's empowerment make her a pivotal figure in the entrepreneurial landscape.

Professional Background



HerBusiness


  • Position: CEO

  • Duration: Over 28 years

  • Location: Sydney, Australia




Key Contributions and Achievements


  • Community Growth: Instrumental in expanding the HerBusiness community to over 30,000 members worldwide.

  • Educational Programs: Developed and delivered numerous business growth programs, marketing masterminds, and retreats.

  • Media Presence: Frequent media commentator and public speaker, sharing insights on entrepreneurship, women in business, and online business strategies.


Awards and Recognitions


  • Telstra Business Women’s Awards: Finalist 2019

  • Women of Influence Award (HACCI): Winner 2018

  • Top 10 Business Leaders Online (BrandData): 2016

  • Best Australian Blogs Award for HerBusiness Blog: Winner 2013

  • City of Sydney Business Awards: Winner 2012

  • LearnX – Best Online Mentoring Program: Winner 2010

  • BRW Young Rich List (BRW Magazine): 2003 to 2007

  • Ernst & Young Entrepreneur of the Year Awards: Finalist 2003

  • Telstra Businesswomen’s Awards: Finalist 2001


Speaking Engagements and Presentations


  • Topics Covered:

  • Social Media Marketing

  • Online Business Strategies

  • Small Business Growth

  • Entrepreneurship and Mentoring for Women

  • Networking Strategies

  • Notable Forum Participation:

  • Australian Institute of Management

  • Global Summit of Women (Vietnam)

  • Optus Business

  • Problogger conference

  • FILEX (Fitness Industry Convention)

  • Dell Women Entrepreneurs Network (Rio)

  • Learning Annex (New York)

  • Victorian Government

  • Kochie’s Business Builders Conference

  • CEBIT


Entrepreneurial Journey


  • Early Ventures: Co-founded a boutique events company in 1994, which grew into a multi-million-dollar business producing hundreds of events and educational programs across Australia, New Zealand, and the USA.

  • Publishing Success: Co-founded a publishing company in 1998 which sold over 1.25 million books, including the #1 Best-selling Rich Dad, Poor Dad series by Robert Kiyosaki.


Personal Interests


  • Mentorship and Coaching: Devoted mentor and coach to women business owners.

  • Publications and Media:

  • Appeared in BRW Young Rich List, The Australian, Sydney Morning Herald, Daily Telegraph, Dynamic Business, and MyBusiness Magazine.

  • Panelist on Channel 7’s The Dragon’s Den and host of In Her Shoes and The Venture video shows for CBS Interactive.


Insights for Sales Strategy


  • Emphasize how your product or service can help further HerBusiness's mission of supporting women entrepreneurs.

  • Highlight any aspects of your offer that can enhance community building, education, or mentorship.

  • Propose collaborations or partnerships that align with HerBusiness's values of providing world-class training and resources.

  • Tailor the communication to reflect an understanding of the importance Suzi places on lifelong learning and development.


Conclusion



Suzi Dafnis is a highly influential leader in the women's business community, with a rich history of entrepreneurial success and a dedication to empowering other women to achieve their business goals. Leveraging her extensive network and passion for personal and professional growth can open doors to mutually beneficial partnerships and collaborations.