Sveta Doucet

Chief Marketing Officer

Professional Overview

Sveta Doucet is an accomplished marketing executive with over a decade of experience driving growth and brand strategy for leading consumer-focused organizations. As the Chief Marketing Officer at 1906, she is responsible for overseeing all marketing, creative, and communications initiatives to elevate the company's market presence and drive business success.

Experience Summary

Current Role

Sveta has served as the Chief Marketing Officer at 1906, a premier wellness brand, since December 2022. In this role, she is tasked with spearheading the brand's marketing strategy, managing creative production, and leading a team of marketing professionals to deliver impactful campaigns and drive business growth. Sveta's strategic vision and data-driven approach have positioned 1906 as a industry leader in the health and wellness space.

Career Progression

Prior to joining 1906, Sveta held several high-profile marketing leadership positions. She served as the CMO at Henry Rose, a clean beauty brand, where she oversaw the company's rebranding and expansion into new sales channels. Before that, Sveta was the President at Wednesday Agency, a full-service creative agency, where she led the development of award-winning campaigns for a diverse portfolio of clients. Earlier in her career, Sveta held a Group Lead position at 72andSunny, a renowned creative agency, where she collaborated with cross-functional teams to develop innovative brand strategies.

Academic Background

Sveta holds a Bachelor of Arts degree in Marketing from New York University, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and repositioning

• Digital marketing and e-commerce optimization

• Content creation and social media management

• Team building and leadership

Professional Impact

Throughout her career, Sveta has demonstrated a proven track record of driving measurable business results. At Henry Rose, she was instrumental in increasing the brand's online sales by 25% and expanding its retail footprint by 50%. As the President of Wednesday Agency, Sveta led the team to win several industry awards, including a Cannes Lions and a Clio, for their innovative campaign work. Her strategic vision and creative problem-solving have consistently positioned her as a trusted advisor and industry thought leader.

Conclusion

Sveta Doucet is a seasoned marketing executive with a passion for building and elevating consumer brands. With her extensive experience, data-driven approach, and strong leadership skills, she is well-positioned to drive 1906's continued growth and success in the health and wellness market.