Swasthi Sehgal

Director Global Partner Marketing

Professional Overview
Swasthi Sehgal is an experienced marketing leader with a proven track record of driving strategic partnerships and developing innovative go-to-market strategies. As the Director of Global Partner Marketing at Workday, she leverages her expertise in demand generation, developer marketing, and startup ecosystem development to elevate the company's global partner program and drive impactful business outcomes.

Experience Summary

Current Role
In her current role at Workday, Swasthi is responsible for leading the global partner marketing team, developing and executing go-to-market strategies for the company's extensive partner ecosystem. She works closely with sales, product, and partner teams to align on strategic initiatives, drive joint marketing campaigns, and create compelling content that resonates with customers and prospects. Under her leadership, Workday's partner program has experienced significant growth and increased its contribution to the company's overall revenue.

Career Progression
Prior to Workday, Swasthi held various leadership positions in the technology industry, including Head of Partner Marketing at Procore Technologies, Demand Generation Marketing Leader at Auth0 by Okta, and Developer and Startup Marketing roles at Amazon Web Services (AWS). She also gained valuable experience as the Chief of Staff at IKEA, where she honed her strategic planning and operational expertise.

Swasthi's diverse background and cross-functional experience have equipped her with a deep understanding of the evolving landscape of B2B marketing, partner ecosystems, and the needs of both enterprise and startup customers.

Academic Background
Swasthi holds a Bachelor's degree in Business Administration from the University of Washington, where she graduated with honors. Her academic achievements and strong foundation in business principles have been instrumental in shaping her strategic approach to marketing and partnership development.

Areas of Expertise

• Global partner marketing strategy and execution

• Demand generation and lead nurturing

• Developer and startup ecosystem engagement

• Content creation and digital marketing

• Strategic planning and cross-functional collaboration

• Revenue growth and business impact

Professional Impact
During her tenure at Procore Technologies, Swasthi spearheaded the revamp of the company's partner program, resulting in a 25% increase in partner-influenced revenue. At Auth0 by Okta, she played a key role in the company's successful expansion into new markets, contributing to a 40% year-over-year growth in new customer acquisition.

As a thought leader in the industry, Swasthi has been invited to speak at various marketing and partnership-focused conferences, sharing her insights on the evolving dynamics of the B2B technology landscape.

Conclusion
Swasthi Sehgal's extensive experience, strategic mindset, and proven ability to drive tangible business impact make her a valuable asset to Workday's global partner marketing efforts. Her dedication to fostering collaborative partnerships and delivering impactful marketing campaigns positions her as a versatile and forward-thinking marketing leader poised to contribute significantly to Workday's continued growth and success.