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Swati Batra

Professional Summary



Professional Overview


Swati Batra is a seasoned US Ads Account Manager with a proven track record of driving successful e-commerce and digital marketing campaigns. With over 5 years of industry experience, she has honed her expertise in account management, digital advertising, and e-commerce strategy.

Experience Summary



Current Role


As the US Ads Account Manager at Amazon, Swati is responsible for managing and optimizing advertising campaigns for a portfolio of US-based clients. She leverages her deep understanding of Amazon's advertising platforms and data analytics to consistently deliver impactful results for her accounts. Swati's ability to navigate complex advertising landscapes and her collaborative approach have earned her the trust of her clients and the respect of her peers.

Career Progression


Prior to her current role, Swati served as a Manager at WOW Skin Science, where she spearheaded the brand's digital marketing initiatives and helped drive significant growth in their e-commerce presence. Before that, she held roles as an Amazon Marketing Specialist at DigiMaze Marketing and an E-Commerce Executive at SW Cybernetics, where she gained valuable experience in digital advertising, e-commerce operations, and consumer behavior analysis.

Swati's early career includes positions as an Operations Manager at Ultcart.com, an E-commerce Executive at Astha Home Design Impex Pvt Ltd, and an E-Commerce Business Associate at Formula One Business Consulting Pvt Ltd. These roles provided her with a strong foundation in e-commerce, digital marketing, and client relations.

Academic Background


Swati holds a Bachelor's degree in Business Administration from the prestigious Symbiosis Institute of Management Studies, where she graduated with distinction.

Areas of Expertise


  • Proficient in Amazon Advertising platforms, including Sponsored Ads, Sponsored Brands, and Sponsored Display

  • Adept in data analysis and optimization techniques to drive campaign performance

  • Experienced in developing and implementing comprehensive e-commerce and digital marketing strategies

  • Skilled in building and maintaining strong client relationships

  • Proven ability to achieve measurable business objectives and drive growth


Professional Impact


Throughout her career, Swati has consistently demonstrated her ability to drive impactful results for her clients. At WOW Skin Science, she played a pivotal role in increasing the brand's e-commerce sales by 35% year-over-year. As an Amazon Marketing Specialist, she successfully launched several high-performing advertising campaigns that generated a 20% increase in sales for her clients.

Conclusion


With her exceptional strategic thinking, technical expertise, and client-centric approach, Swati Batra is poised to continue her trajectory as a leading US Ads Account Manager. Her commitment to delivering measurable results and her passion for the e-commerce and digital advertising industry make her a valuable asset to any organization.