Professional Overview
Swati Bothra is a seasoned marketing professional currently serving as the Sr. Director, Retail Media & Digital Marketing at BJ's Wholesale Club in New York, New York, United States. Her key expertise areas include retail media, digital marketing, ecommerce, and integrated digital marketing, with a strong focus on the retail and consumer goods industries.
Experience Summary
Current Role
As the Sr. Director, Retail Media & Digital Marketing at BJ's Wholesale Club, Swati is responsible for developing and executing retail media and digital marketing strategies to drive business growth. Her key responsibilities include leading cross-functional teams, analyzing market trends, and optimizing digital marketing channels to enhance customer engagement and sales. Although specific achievements in this role are not available, her experience in similar positions suggests a strong ability to impact industry growth through innovative marketing strategies.
Career Progression
Swati's career progression reflects significant growth and diverse experience in digital marketing and ecommerce. Notable previous roles include:
- Director, ecommerce & NA Integrated Digital Marketing at eos Products
- Director, Global Digital Marketing Lead at eos Products
- Director - Growth & Retention at Nine West Group
- Senior Manager, Digital & Email Marketing at Nine West Group
- Manager, Paid Digital Marketing at Nine West Group
- Digital Media Supervisor at Interpublic Group (IPG) and Media Assembly
Each role has contributed to her expertise in digital marketing, ecommerce, and team leadership, demonstrating a career trajectory marked by increasing responsibility and specialization in digital marketing.
Areas of Expertise
Swati's areas of expertise include:
- Industry-specific skills: Retail media, digital marketing, ecommerce, and integrated digital marketing
- Technical competencies: Digital marketing channel optimization, team leadership, and cross-functional team management
- Leadership and management capabilities: Proven ability to lead teams and execute marketing strategies to drive business growth
Professional Impact
Although specific details on notable projects, initiatives, or measurable achievements are not available, Swati's roles and responsibilities suggest a significant impact on the retail and consumer goods industries through her work in digital marketing and ecommerce.
Conclusion
Swati Bothra's professional trajectory is marked by steady growth, specialization in digital marketing, and increasing leadership responsibilities. Currently focused on retail media and digital marketing at BJ's Wholesale Club, she brings a unique blend of industry-specific skills, technical competencies, and leadership capabilities to her role. Her value proposition lies in her ability to develop and execute strategies that drive business growth through innovative digital marketing approaches.
