Swati Pandey

Professional Overview

Swati Pandey is an accomplished marketing and advertising professional, currently serving as the Manager of Brand Monetisation & Ad Partnerships (3P Ads) at Swiggy. With a strong background in integrated media, strategic partnerships, and performance marketing, she has demonstrated expertise in driving revenue growth and enhancing brand visibility for leading organizations in the media and digital industries.

Experience Summary

Current Role

As the Manager of Brand Monetisation & Ad Partnerships (3P Ads) at Swiggy, Swati is responsible for developing and executing effective strategies to monetize the brand's advertising ecosystem. She oversees the management of third-party advertising partnerships, ensuring seamless integration and optimal revenue generation. Leveraging her deep understanding of the digital landscape, Swati has successfully implemented innovative advertising solutions that have contributed to Swiggy's overall growth and profitability.

Career Progression

Prior to her current role, Swati held various leadership positions, including Manager of Integrated Media (Content & Digital) at Hungama, Senior Key Account Manager at Radio City India, and Assistant Manager of Strategic Partnership & Performance Marketing at Affipedia Digital Pvt. Ltd. Throughout her career, she has consistently demonstrated her ability to drive business development, forge strategic partnerships, and deliver measurable results.

Swati began her professional journey as a Management Trainee at Cushman & Wakefield, where she gained valuable experience in the real estate industry. She has also held internships in marketing and content writing, further honing her skills and diversifying her expertise.

Academic Background

Swati holds a bachelor's degree from a reputable institution, where she specialized in a relevant field. Her academic background has provided her with a strong foundation in marketing, advertising, and digital strategies, enabling her to thrive in the dynamic business environment.

Areas of Expertise

Swati's areas of expertise include brand monetization, advertising partnerships, integrated media planning, content strategy, performance marketing, and strategic partnership development. She has a deep understanding of the media and digital industries, allowing her to identify and capitalize on emerging trends and opportunities.

Professional Impact

Throughout her career, Swati has demonstrated her ability to drive significant impact. She has successfully negotiated and managed lucrative advertising partnerships, resulting in increased revenue and enhanced brand visibility for her employer. Swati's strategic thinking, analytical skills, and customer-centric approach have enabled her to devise and implement effective marketing campaigns that have consistently exceeded targets and industry benchmarks.

Conclusion

Swati Pandey is a versatile and driven marketing and advertising professional with a proven track record of delivering exceptional results. Her comprehensive industry experience, coupled with her strong strategic and analytical capabilities, positions her as a valuable asset in the dynamic media and digital landscape. Swati's commitment to continuous learning and her ability to adapt to changing industry dynamics make her a valuable addition to any high-performing team.