Swetha Basavaraj
Sr Director of Product, Data, AI and Measurement
Professional Overview
Swetha Basavaraj is an accomplished product leader with over 15 years of experience in the technology industry. She currently serves as the Sr Director of Product, Data, AI and Measurement at Samsung Ads, where she oversees the strategic development and execution of data-driven products and solutions. Swetha is also an official member of the Forbes Technology Council, leveraging her deep expertise in data, AI, and measurement to provide industry insights and thought leadership.
Experience Summary
Current Role
As the Sr Director of Product, Data, AI and Measurement at Samsung Ads, Swetha is responsible for driving the company's data and AI-powered products and measurement solutions. She leads a team of product managers, data scientists, and engineers to deliver innovative offerings that enable advertisers to effectively target, engage, and measure their campaigns across Samsung's diverse media platforms. Under Swetha's leadership, the product portfolio has achieved significant growth and customer impact, contributing to Samsung Ads' position as a leading player in the digital advertising ecosystem.
Career Progression
Prior to her current role, Swetha held various product leadership positions, including Director of Product Management, Data and AI at Samsung Electronics America, and Head of Product at DataVisor, a leading fraud detection and risk management platform. She has also served as a Product Lead for Data-DSP Targeting at Yahoo, where she was instrumental in developing data-driven targeting solutions for advertisers. Earlier in her career, Swetha was the Chief Executive Officer and Founder of SAPling Software Solutions, a startup she launched to provide custom software development services, and she also gained experience as a Software Developer at Volvo Cars.
Academic Background
Swetha holds a bachelor's degree in Computer Science and Engineering, demonstrating her strong technical foundation and expertise in software development.
Areas of Expertise
Swetha's areas of expertise span product management, data analytics, artificial intelligence, and performance measurement. She has a proven track record of leveraging data-driven insights to inform product strategy, drive innovation, and deliver measurable business impact. Her strong leadership skills and cross-functional collaboration abilities enable her to build high-performing teams and deliver transformative solutions for her clients and partners.
Professional Impact
Throughout her career, Swetha has spearheaded the development of groundbreaking data and AI-powered products that have significantly enhanced advertising effectiveness and business outcomes for her clients. Her industry contributions and thought leadership have been recognized through her membership in the prestigious Forbes Technology Council, where she shares her insights and best practices with the broader technology community.
Conclusion
Swetha Basavaraj is a seasoned product leader with a passion for harnessing the power of data and AI to drive innovation and business success. Her extensive experience, technical acumen, and strategic vision position her as a valuable asset in the technology industry, where she continues to make a meaningful impact through her work at Samsung Ads and her involvement in the Forbes Technology Council.