Swetha Basavaraj

Sr Director of Product, Data, AI and Measurement

Professional Overview
Swetha Basavaraj is an experienced product and technology leader with a proven track record of driving innovation and delivering transformative results. As the Sr Director of Product, Data, AI and Measurement at Samsung Ads, she spearheads the development and strategic direction of cutting-edge data, AI, and measurement solutions that empower businesses to make data-driven decisions and achieve unparalleled marketing success.

Experience Summary

Current Role
In her current role at Samsung Ads, Swetha is responsible for leading the product vision, strategy, and execution for the company's robust data, AI, and measurement offerings. She oversees a talented team of product managers, data scientists, and engineers, ensuring the seamless integration of innovative technologies to drive customer value and market differentiation.

Career Progression
Swetha's professional journey spans diverse leadership positions across renowned organizations. Prior to her current role, she served as the Director of Product Management, Data and AI at Samsung Electronics America, where she played a pivotal role in shaping the company's data-driven strategies and AI-powered solutions. Additionally, she held the position of Head of Product at DataVisor, a leading fraud detection and risk management platform, and served as the Product Lead for Data-DSP Targeting at Yahoo, where she spearheaded the development of cutting-edge data-driven advertising solutions.

Swetha's entrepreneurial spirit is evidenced by her tenure as the Chief Executive Officer and Founder of SAPling Software Solutions, a successful software development company. Earlier in her career, she honed her technical expertise as a Software Developer at Volvo Cars.

Academic Background
Swetha holds a Bachelor's degree in Computer Science and Engineering, showcasing her strong foundation in technology and innovation.

Areas of Expertise
Swetha's areas of expertise include product management, data strategy, artificial intelligence, and measurement analytics. She possesses a deep understanding of the digital advertising ecosystem and has a proven track record of leveraging data and AI to drive customer engagement, optimize marketing performance, and deliver measurable business impact.

Professional Impact
Throughout her career, Swetha has made significant contributions to the industry. As a member of the Forbes Technology Council, she shares her insights and expertise, shaping the discourse on the evolving role of data and technology in business. Her thought leadership and innovative mindset have solidified her position as a respected voice in the field.

Conclusion
Swetha Basavaraj's extensive experience, technical acumen, and strategic vision make her a valuable asset in the fast-paced world of digital marketing and advertising. As the Sr Director of Product, Data, AI and Measurement at Samsung Ads, she is poised to continue driving transformative change and empowering businesses to thrive in the data-driven landscape.