Sylvie Lafreniere

Director of Accounts, Sales

Professional Overview
Sylvie Lafreniere is an accomplished sales and account management executive with over 20 years of experience in the technology industry. As the Director of Accounts at Award Solutions Inc., she leverages her extensive expertise to drive sales strategy, cultivate strong client relationships, and deliver exceptional business results.

Experience Summary

Current Role
As the Director of Accounts, Sales at Award Solutions Inc., Sylvie is responsible for leading a team of sales professionals and overseeing the management of the company's key accounts. In this role, she has consistently exceeded sales targets, achieving double-digit revenue growth year-over-year. Sylvie's ability to understand client needs, develop customized solutions, and effectively negotiate contracts has been instrumental in securing several high-profile, long-term partnerships for the organization.

Career Progression
Prior to joining Award Solutions Inc., Sylvie held the position of Service Sales Leader at Nortel, where she played a pivotal role in driving the company's service revenue and customer retention efforts. During her tenure, she implemented innovative sales strategies that resulted in a 25% increase in service contract renewals. Sylvie's strong track record of success and her commitment to client satisfaction have been the foundation of her career advancement.

Academic Background
Sylvie holds a Bachelor's degree in Business Administration from the University of Texas, where she graduated with honors. Her academic achievements, coupled with her extensive industry experience, have equipped her with a comprehensive understanding of the technology sector and the unique challenges faced by her clients.

Areas of Expertise

• Strategic sales and account management

• Customer relationship building and retention

• Contract negotiation and strategic partnerships

• Team leadership and performance optimization

• Technology solutions and services consulting

Professional Impact
Sylvie's contributions have been recognized throughout her career, as she has consistently been a top performer in her field. In her current role, she has been instrumental in securing several high-value contracts with Fortune 500 companies, driving significant revenue growth and expanding the company's market share. Sylvie's expertise and leadership have also been leveraged to mentor and develop the next generation of sales professionals within the organization.

Conclusion
Sylvie Lafreniere is a seasoned sales and account management executive with a proven track record of driving business success in the technology industry. Her ability to understand client needs, develop innovative solutions, and build lasting relationships has positioned her as a valuable asset to Award Solutions Inc. and a respected leader in the field.