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Tabatha M.

Tabatha M.


Director, eCommerce and Marketing Operations | Charlotte, NC, United States

Professional Overview


Tabatha M. is a seasoned eCommerce and marketing operations professional with over 9 years of experience in the retail and cosmetics industries. As the Director of eCommerce and Marketing Operations at Urban Skin Rx, she oversees all facets of the company's digital presence and marketing initiatives, driving strategic growth and operational excellence.

Experience Summary



Current Role


As the Director of eCommerce and Marketing Operations at Urban Skin Rx, Tabatha is responsible for leading the company's digital transformation and optimizing its marketing efforts. She oversees the development and implementation of the brand's eCommerce platform, manages the marketing team, and collaborates with cross-functional stakeholders to drive revenue growth and enhance the customer experience.

Under Tabatha's leadership, Urban Skin Rx has experienced a significant increase in online sales, with a 25% year-over-year growth in eCommerce revenue. She has also spearheaded the implementation of a robust email marketing strategy, resulting in a 35% uplift in customer engagement and a 20% improvement in conversion rates.

Career Progression


Prior to her current role, Tabatha held various positions within the eCommerce and marketing operations field, including Associate Director, Senior eCommerce Manager, and Assistant Site Merchandising Manager at leading retail and cosmetics brands such as Tarte Cosmetics, Victoria's Secret Pink, and Rebecca Minkoff. Her diverse experience has enabled her to develop a deep understanding of the industry and a proven track record of driving successful digital initiatives.

Academic Background


Tabatha holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of North Carolina at Charlotte. During her time in college, she was actively involved in campus organizations and received recognition for her academic achievements, including being named to the Dean's List.

Areas of Expertise


  • eCommerce strategy and platform management

  • Digital marketing and customer acquisition

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media and influencer marketing

  • Data analysis and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


At Urban Skin Rx, Tabatha has played a pivotal role in expanding the brand's online presence and driving growth through innovative digital strategies. She has successfully implemented a comprehensive eCommerce platform, optimized the website's user experience, and developed targeted marketing campaigns that have resonated with the brand's diverse customer base.

Tabatha's contributions have been recognized within the industry, and she has been invited to speak at several eCommerce and marketing conferences, sharing her insights and best practices with peers and industry leaders.

Conclusion


With her exceptional leadership skills, data-driven approach, and deep understanding of the eCommerce and marketing landscape, Tabatha is poised to continue driving the success of Urban Skin Rx and making a lasting impact in the cosmetics industry.