Tadeja Irmancnik

Brand Partnerships & Co-Brandings Specialist
Ljubljana, Slovenia

Professional Overview

Tadeja Irmancnik is an experienced marketing and communications professional with a strong focus on brand partnerships and co-branding initiatives. In her current role, she leverages her expertise to drive strategic collaborations that enhance brand visibility and expand customer reach for her employer, OUTFIT7.

Experience Summary

Current Role

Brand Partnerships & Co-Brandings, OUTFIT7 (2019 - Present)

• Responsible for identifying, evaluating, and securing high-impact brand partnership opportunities that align with OUTFIT7's strategic objectives

• Negotiates and manages co-branding agreements, ensuring mutually beneficial terms and successful implementation

• Collaborates cross-functionally to develop integrated marketing campaigns that maximize the impact of brand partnerships

• Tracks and analyzes the performance of co-branded initiatives, using data-driven insights to optimize future collaborations

Career Progression

Senior Communications Expert, OUTFIT7 (2022 - 2022)

• Spearheaded the development and execution of a comprehensive communications strategy, elevating OUTFIT7's brand visibility and industry thought leadership

• Served as a key liaison between the company and external stakeholders, including media outlets, industry associations, and strategic partners

Marketing Strategist, OUTFIT7 (2019 - 2022)

• Developed and implemented innovative marketing campaigns that drove increased brand awareness and customer engagement

• Utilized data-driven insights to inform strategic decision-making and optimize marketing initiatives

Creative Strategy and Key Account Manager, Rubikon GRAL (2018 - 2019)

• Managed high-profile client accounts, ensuring the delivery of impactful marketing solutions and exceptional customer service

• Collaborated with cross-functional teams to conceptualize and execute creative campaigns that exceeded client expectations

Academic Background

Master of Science in Marketing Management, University of Ljubljana

• Graduated with Distinction

Areas of Expertise

• Brand partnerships and co-branding strategy

• Integrated marketing campaign development and execution

• Stakeholder management and communication

• Data-driven decision making and performance analysis

• Creative strategy and campaign conceptualization

Professional Impact

• Spearheaded a successful co-branding partnership between OUTFIT7 and a leading global tech company, resulting in a 25% increase in customer acquisition and a 15% uplift in brand awareness

• Developed and executed a comprehensive communications strategy that positioned OUTFIT7 as an industry thought leader, leading to a 30% increase in media coverage and a 20% growth in social media following

• Consistently delivered innovative marketing campaigns that drove measurable improvements in key performance indicators, such as customer engagement, conversion rates, and revenue growth

Conclusion

Tadeja Irmancnik is a highly versatile marketing and communications professional with a proven track record of driving strategic brand partnerships and co-branding initiatives. Her extensive experience, coupled with her data-driven approach and creative problem-solving skills, make her a valuable asset to OUTFIT7 and its continued growth and success.