Taeko Yamamoto

Chief Marketing Officer

Professional Overview

Taeko Yamamoto is an accomplished marketing executive with extensive expertise in enterprise and partner marketing. As the Chief Marketing Officer at Fujitsu, she is responsible for leading the company's global marketing strategy, driving brand awareness, and fostering strategic partnerships to support the organization's growth and innovation initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Fujitsu since April 2020, Taeko is responsible for overseeing the company's marketing operations across key markets, including Japan, Asia-Pacific, and global regions. She leads a team of marketing professionals to develop and execute integrated marketing campaigns, leverage digital channels for customer engagement, and collaborate with sales teams to generate qualified leads and drive revenue growth. Under her leadership, Fujitsu has strengthened its brand positioning as a trusted provider of cutting-edge technology solutions and services.

Career Progression

Prior to joining Fujitsu, Taeko held several senior marketing roles at Microsoft, including Senior Director of Partner Marketing, Head of the CEO Office, and Senior Director of Enterprise Marketing Lead. In these positions, she was instrumental in developing and implementing successful partner marketing programs, driving executive-level engagement, and leading large-scale marketing initiatives to support the company's enterprise solutions. Before her tenure at Microsoft, Taeko also gained valuable experience as a Marketing Manager at Microsoft and a Systems Engineer at Mitsubishi Corporation, where she honed her technical and client-facing skills.

Academic Background

Taeko holds a Bachelor's degree in Computer Science from the University of Tokyo, where she graduated with honors. Her strong technical foundation, combined with her strategic marketing expertise, has been a key asset in her career progression.

Areas of Expertise

Enterprise and partner marketing strategy

Digital marketing and content creation

Integrated marketing campaign management

Stakeholder engagement and executive-level communication

Cross-functional collaboration and team leadership

Technology and IT services industry knowledge

Professional Impact

Throughout her career, Taeko has demonstrated a track record of driving successful marketing initiatives and building strategic partnerships that have contributed to the growth and success of the organizations she has served. At Microsoft, she spearheaded the development of innovative partner marketing programs that helped to expand the company's market reach and deepen customer relationships. In her current role at Fujitsu, Taeko has been instrumental in enhancing the company's brand recognition and positioning it as a leading provider of digital transformation solutions.

Conclusion

With her extensive experience in enterprise marketing, strategic partnership development, and industry-leading technical expertise, Taeko Yamamoto is a versatile and highly sought-after marketing executive. In her current role as Chief Marketing Officer at Fujitsu, she continues to drive the company's growth and innovation agenda, leveraging her strategic vision, data-driven decision-making, and collaborative leadership approach to deliver measurable results.