Tahne Davis

Vice President of Marketing and Brand

Professional Overview
Tahne Davis is a seasoned marketing and brand strategy executive with over 20 years of experience driving impactful campaigns and leading transformative initiatives within the consumer packaged goods industry. As the Vice President of Marketing and Brand at Eternal Water, she oversees the company's comprehensive marketing efforts, spearheading the development and execution of innovative brand positioning and go-to-market strategies.

Experience Summary

Current Role
In her current role as Vice President of Marketing and Brand at Eternal Water, Tahne is responsible for leading the company's strategic marketing initiatives, including brand management, digital and traditional advertising, content creation, and consumer engagement. Under her leadership, Eternal Water has experienced a significant increase in brand awareness and market share, solidifying its position as a leading player in the premium water category.

Career Progression
Prior to joining Eternal Water, Tahne held several senior-level marketing and brand leadership positions at Essentia Water. As the Senior Director of Retail and Shopper Marketing, she drove impactful in-store and e-commerce campaigns that resulted in a 25% increase in sales. Earlier in her career, Tahne served as the Creative Director and Brand Manager at Essentia Water, where she was instrumental in the development and implementation of the company's award-winning brand identity and marketing assets. Before transitioning to the corporate world, Tahne was the Founder and Owner of D2 Studios: Creative Design, a successful design agency, where she honed her creative and strategic skills while working with a diverse range of clients.

Academic Background
Tahne holds a Bachelor of Fine Arts in Graphic Design from the University of Washington, where she graduated cum laude and was recognized for her exceptional academic achievements.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital and traditional advertising

• Retail and e-commerce marketing

• Creative direction and design

• Consumer insights and market analysis

• Cross-functional team leadership

Professional Impact
Throughout her career, Tahne has consistently demonstrated her ability to drive measurable results and elevate brand performance. Her innovative marketing strategies and creative leadership have been instrumental in the success of the companies she has served. Recognized as a thought leader in the industry, Tahne has been invited to speak at several marketing and branding conferences, sharing her insights and best practices with peers and industry professionals.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Tahne Davis is poised to continue making a significant impact in the consumer packaged goods industry. As the Vice President of Marketing and Brand at Eternal Water, she is well-equipped to guide the company's marketing efforts, strengthen its brand presence, and help propel it to new heights of growth and success.