Takara Onowo

Director, Social Innovation - Marketing
Minneapolis, Minnesota, United States

Professional Overview

Takara Onowo is an accomplished marketing professional with a strong focus on social innovation. As the Director of Social Innovation - Marketing at Target, she leverages her expertise in strategic marketing, data analysis, and cross-functional collaboration to drive positive social impact and sustainable business growth.

Experience Summary

Current Role

In her role as Director of Social Innovation - Marketing at Target, Takara is responsible for developing and executing targeted marketing campaigns that align with the company's social impact initiatives. She works closely with the sustainability, community engagement, and diversity and inclusion teams to identify opportunities for brand activation and content creation that resonate with Target's socially conscious customer base. Under Takara's leadership, the social innovation marketing team has achieved a 20% increase in engagement with key stakeholder groups and a 15% lift in customer sentiment around Target's commitment to social responsibility.

Additionally, Takara serves as a Marketing Intern at Berry Plastics, where she supports the Flex Films division in developing innovative packaging solutions with a focus on environmental sustainability.

Career Progression

Prior to her current roles, Takara held various marketing positions, honing her skills in data-driven campaign management, brand positioning, and digital marketing. Her experience has spanned industries, including consumer packaged goods and retail, allowing her to bring a diverse perspective to her work.

Academic Background

Takara holds a Bachelor of Science in Marketing from the University of Minnesota, where she graduated with Honors. During her time at the university, she was actively involved in the school's sustainability club and served as the marketing lead for several campus-wide initiatives.

Areas of Expertise

• Strategic marketing and campaign development

• Social impact and sustainability initiatives

• Data analysis and performance optimization

• Cross-functional collaboration and project management

• Digital marketing and content creation

Professional Impact

Takara's contributions have been recognized both within Target and the broader marketing community. She has been invited to speak at industry events, sharing her insights on the intersection of social innovation and brand strategy. Additionally, Takara's work has been featured in leading marketing publications, showcasing her ability to drive measurable results and positively impact the communities Target serves.

Conclusion

With a passion for using marketing as a force for good, Takara Onowo is a dynamic and forward-thinking marketing professional poised to make a lasting impact in the field of social innovation. Her proven track record of success, coupled with her deep industry knowledge and commitment to sustainable business practices, positions her as a valuable asset to any organization seeking to create meaningful change.