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Tal Baranes

Tal Baranes - Versatile Ecommerce and Digital Marketing Leader



Professional Overview



Tal Baranes is a seasoned ecommerce and digital marketing executive with a proven track record of driving growth and innovation across a range of industries. As Head of D2C at Clean Skin Club and concurrently serving as Chief Marketing Officer at REATHLETE and Chief Executive Officer at Argo wallets, Tal leverages his expertise in data-driven marketing, ecommerce optimization, and brand development to propel organizations to new heights.

Experience Summary



Current Roles



Head of D2C, Clean Skin Club (2022 - Present)
  • Responsible for leading the direct-to-consumer ecommerce strategy, including acquisition, conversion rate optimization, and customer retention

  • Implemented data-driven marketing initiatives that resulted in a 25% increase in online sales and a 15% improvement in customer lifetime value

  • Spearheaded the launch of new product lines, contributing to a 35% expansion in the company's product portfolio


Chief Marketing Officer, REATHLETE (2022 - Present)
  • Oversee all marketing and brand strategy, including digital advertising, content creation, and partnership development

  • Drove a 40% increase in website traffic and a 30% boost in conversion rates through strategic content marketing and paid media campaigns

  • Collaborated with the product team to enhance the user experience, leading to a 20% improvement in customer satisfaction scores


Chief Executive Officer, Argo Wallets (2021 - Present)
  • Provide strategic leadership and operational oversight for the direct-to-consumer ecommerce business

  • Spearheaded the company's expansion into new international markets, resulting in a 50% increase in global revenue

  • Implemented data-driven decision-making processes and lean operational practices, leading to a 25% improvement in profitability


Past Experience



Media Buyer, Lemon Ads (2019 - 2020)
  • Responsible for planning, executing, and optimizing paid media campaigns across various digital channels

  • Leveraged data analytics to continuously refine targeting and bidding strategies, driving a 35% increase in campaign ROI

  • Collaborated with cross-functional teams to ensure seamless integration of marketing efforts and alignment with overall business objectives


Academic Background



Tal holds a Bachelor of Science in Marketing from Tel Aviv University, where he graduated with honors and was recognized for his academic excellence.

Areas of Expertise



  • Ecommerce strategy and optimization

  • Digital marketing and media buying

  • Brand development and positioning

  • Data-driven decision making

  • Cross-functional collaboration and leadership


Professional Impact



Throughout his career, Tal has demonstrated his ability to drive measurable results and transform businesses through his strategic vision and data-driven approach. His versatile skill set and proven track record of success make him a valuable asset in the ecommerce and digital marketing landscape.

Conclusion



Tal Baranes is a dynamic and results-oriented ecommerce and digital marketing leader who has consistently delivered impressive outcomes for the organizations he has served. With his deep industry expertise, innovative mindset, and strong leadership abilities, Tal is well-positioned to continue making a significant impact in the evolving digital landscape.