Talia Rodgers

Director, Global Brand Marketing

Professional Overview
Talia Rodgers is an accomplished marketing executive with extensive experience in global brand management and marketing strategy. As the Director of Global Brand Marketing at Mattel, Inc., she leads the development and execution of integrated marketing campaigns that drive brand awareness, engagement, and growth across international markets.

Experience Summary

Current Role
As the Director of Global Brand Marketing at Mattel, Inc., Talia is responsible for overseeing the strategic direction and implementation of the company's global brand marketing initiatives. She collaborates cross-functionally with teams across product development, digital, and consumer insights to ensure a cohesive and impactful brand presence in key markets worldwide. Under her leadership, Talia has spearheaded the successful launch of several high-profile brand campaigns, resulting in increased consumer engagement and expanded market share.

Career Progression
Prior to her current role, Talia held various marketing leadership positions at Mattel, Inc., including Senior Marketing Manager and Integrated Marketing Manager. She also gained valuable experience as a Senior Brand Manager at Morton Salt, where she led the brand's culinary marketing efforts. Earlier in her career, Talia held roles at Orbitz Worldwide, where she honed her digital marketing and analytics skills as an eMarketing Manager and Senior Analyst.

Academic Background
Talia holds a Bachelor of Science in Accounting from the University of Illinois at Urbana-Champaign. She is a certified public accountant and leverages her financial acumen to make data-driven decisions that maximize the efficiency and impact of Mattel's global marketing investments.

Areas of Expertise

• Global brand strategy and execution

• Integrated marketing campaign management

• Digital and social media marketing

• Consumer insights and analytics

• Cross-functional collaboration and team leadership

Professional Impact
At Mattel, Talia has spearheaded the successful launch of several high-profile brand campaigns, resulting in increased consumer engagement and expanded market share. Her strategic vision and ability to translate consumer insights into impactful marketing strategies have been instrumental in driving the growth and evolution of iconic Mattel brands.

Conclusion
Talia Rodgers is a seasoned marketing professional with a proven track record of delivering results in the consumer goods industry. Her deep understanding of global brand management, coupled with her data-driven approach and strong leadership skills, make her a valuable asset to Mattel, Inc. as the company continues to innovate and expand its presence in international markets.