Talisa I.
Head of Marketing, Carlisle, England, United Kingdom
Professional Overview
Talisa I. is an accomplished marketing leader with over 6 years of experience driving digital transformation and innovation. As the Head of Marketing at Gretna Green Ltd, she is responsible for developing and executing integrated marketing strategies to elevate brand visibility, generate qualified leads, and foster meaningful customer connections. Talisa has a proven track record of leveraging data-driven insights to optimize marketing campaigns and deliver measurable business impact.
Experience Summary
Current Role
As Head of Marketing at Gretna Green Ltd, Talisa is spearheading the company's digital marketing initiatives and overseeing a team of marketing professionals. In this role, she has implemented a comprehensive content strategy that has increased website traffic by 35% and generated a 28% uplift in lead conversion rates. Talisa has also successfully launched several high-performing social media campaigns, resulting in a 45% boost in brand engagement across key platforms.
Career Progression
Prior to her current position, Talisa served as the Head of Digital Marketing at H&H Reeds, where she led the development and implementation of the company's digital marketing roadmap. In this role, she drove a 42% increase in online revenue and streamlined marketing operations through the integration of automated workflows. Talisa also held positions as a Digital Marketing Consultant at H&H Reeds and a Digital Marketing Manager at Just R Ltd, where she demonstrated her ability to analyze data, optimize campaigns, and deliver measurable results.
Academic Background
Talisa holds a Bachelor of Arts degree in Marketing from the University of Cumbria, where she graduated with Distinction. During her studies, she completed several industry-relevant certifications, including Google Analytics and HubSpot Inbound Marketing, solidifying her expertise in digital marketing and data analysis.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Content Creation and Optimization
- Social Media Management and Paid Advertising
- Search Engine Optimization (SEO)
- Marketing Automation and Lead Generation
- Data Analysis and Performance Reporting
- Cross-functional Collaboration and Team Leadership
Professional Impact
Talisa's contributions have been recognized industry-wide, with her work featured in several marketing publications. She is an active member of the Chartered Institute of Marketing (CIM) and frequently speaks at local marketing events, sharing her insights on emerging trends and best practices. Talisa's ability to drive measurable results and her commitment to continuous learning have positioned her as a respected leader in the field of digital marketing.
Conclusion
With her extensive experience, data-driven approach, and passion for innovation, Talisa I. is poised to continue making a significant impact in the marketing industry. As the Head of Marketing at Gretna Green Ltd, she is dedicated to leveraging her expertise to elevate the company's brand, drive sustainable growth, and deliver exceptional value to its customers.
