Talisa Otwell
Sr. Digital Merchandising Director, Consumables, Health, & Wellness
Professional Overview
Talisa Otwell is a seasoned retail professional with extensive expertise in digital merchandising and e-commerce strategy. As the Sr. Digital Merchandising Director for Consumables, Health, and Wellness at Sam's Club, she is responsible for driving the digital transformation and omnichannel growth of these key product categories.
Experience Summary
Current Role
In her current role, Talisa oversees the digital merchandising strategy for Sam's Club's Consumables, Health, and Wellness categories. She is responsible for leading a team of experienced digital specialists to optimize the online shopping experience, drive increased digital engagement, and deliver measurable sales growth. Talisa's strategic vision and data-driven approach have been instrumental in enhancing the brand's digital presence and expanding its e-commerce footprint.
Career Progression
Prior to her current position, Talisa held several leadership roles at Sam's Club, including Sr. Experience Manager for eComm Consumables, Health & Wellness, and Sr. Manager for eComm Fresh, Freezer, and Cooler. She has a proven track record of driving digital innovation and delivering exceptional customer experiences. Before joining Sam's Club, Talisa gained valuable hospitality experience, serving in various management positions at Embassy Suites and Hampton Inn.
Academic Background
Talisa holds a Bachelor's degree in Business Administration from the University of Texas, where she graduated with distinction.
Areas of Expertise
- Digital merchandising and e-commerce strategy
- Consumer insights and data-driven decision making
- Omnichannel retail experience optimization
- Category management and product assortment planning
- Cross-functional collaboration and team leadership
Professional Impact
Under Talisa's leadership, the Consumables, Health, and Wellness digital categories at Sam's Club have consistently outperformed industry benchmarks, achieving double-digit growth in online sales and customer engagement. Her ability to leverage data analytics and market trends has enabled her to develop innovative digital strategies that have resonated with the brand's customer base.
Conclusion
With her extensive experience in the retail industry and proven track record of driving digital transformation, Talisa Otwell is a strategic leader who is well-positioned to continue propelling Sam's Club's e-commerce and omnichannel initiatives forward. Her deep understanding of consumer behavior, coupled with her data-driven approach and collaborative leadership style, make her a valuable asset to the organization.
