Tamar Celia
Digital Art Director | Los Angeles, California, United States
Professional Overview
Tamar Celia is an accomplished Digital Art Director with extensive experience in the fashion and retail industry. She specializes in conceptualizing and executing visually compelling digital campaigns that drive brand engagement and growth.
Experience Summary
Current Role
As the Digital Art Director at Buck Mason since September 2021, Tamar is responsible for leading the creative vision and digital content strategy for the brand. She collaborates closely with the marketing team to develop impactful social media, email, and e-commerce assets that amplify the brand's unique aesthetic and resonate with its target audience.
Career Progression
Prior to her current role, Tamar held the position of Art Director at Olivers from June 2020 to August 2021, where she oversaw the development of high-quality digital and print materials that elevated the brand's visual identity. Before that, she served as the Digital Art Director at Lucky Brand from July 2017 to June 2020, spearheading the brand's digital transformation and driving a 25% increase in e-commerce revenue through her innovative design solutions.
Tamar's early career was marked by her role as a Graphic Designer and Art Director at OURUSE CREATIVE INC. from April 2013 to July 2017, where she honed her skills in conceptual design and delivered visually striking campaigns for a diverse range of clients. She also gained valuable experience as an Assistant Director at the George Billis Gallery from April 2006 to April 2013, where she developed a deep appreciation for the art world and its creative processes.
Academic Background
Tamar holds a Bachelor of Fine Arts degree in Graphic Design from the University of California, Los Angeles (UCLA), where she graduated with honors.
Areas of Expertise
- Digital campaign design and content creation
- E-commerce and social media asset development
- Brand identity and visual strategy
- Creative team leadership and mentorship
- Collaboration with cross-functional teams
Professional Impact
During her tenure at Lucky Brand, Tamar spearheaded the brand's first-ever shoppable Instagram campaign, which resulted in a 35% increase in Instagram-driven sales. At Olivers, she led the design and development of a highly successful e-commerce holiday campaign that drove a 20% year-over-year increase in revenue.
Conclusion
Tamar Celia is a versatile and innovative Digital Art Director who has consistently delivered exceptional creative solutions that drive measurable business impact. With a strong background in the fashion and retail industry, she is poised to continue making significant contributions to the brands she serves.
