Tamara Dougherty Research by SuperAGI

Contact Overview

Name: Tamara Dougherty
Company: Boston Proper
Location: Boca Raton, Florida, USA
Current Role: Vice President, Ecommerce, Call Center & Customer Experience (CX)
LinkedIn: [linkedin.com/in/tamarabrinkdougherty](http://www.linkedin.com/in/tamarabrinkdougherty)
Email: t@bostonproper.com

Professional Summary

Tamara Dougherty is a highly experienced executive specializing in Ecommerce, Marketing, Merchandising, and Customer Experience in the women’s apparel industry. As Vice President, Ecommerce, Call Center & CX at Boston Proper, Tamara plays a central role in shaping and executing digital strategies that drive organizational growth and customer engagement. Her broad expertise spans digital transformation, online retail, customer journey optimization, and multichannel integration.

Career History

Boston Proper (2015–Present):

Current Title: Vice President, Ecommerce, Call Center & Customer Experience

Previously listed as Senior Director, Ecommerce & Customer Experience.
Scope: Oversees ecommerce operations, customer experience, call center functions, and supports company-wide digital initiatives, acting as a key stakeholder in Boston Proper’s ongoing digital transformation.

Responsibilities: Includes site management, technology evaluation and implementation, integration of ecommerce platforms (notably the migration to Shopify), marketing strategy, and merchandising oversight.

Office Depot (2014–2015):

Sr. Analyst, Local Marketing

PGA of America (2007–2014):

Event Buyer

Boston Proper (2005–2007):

Planning & Inventory Control Assistant

Assistant Internet Site Manager

Liz Claiborne (2004–2005):

Assistant Merchandiser

Adrienne Vittadini (2003–2004):

Supervisor

Educational Background & Certifications

Virginia Commonwealth University (2002–2004):

Bachelor of Arts in Merchandising

Virginia Tech (2000–2002):

Bachelor of Arts in Apparel Design and Merchandising

Industry Certifications:

Digital Marketing Certifications from MediaMath, including Intro to Digital Marketing, Mobile, Social, and Video.

Boston Proper: Company & Digital Strategy Insights

Company Snapshot:

Founded: 1992

Headquarters: Boca Raton, FL

Industry: E-commerce; Women’s high-end apparel and accessories

Employee Size: 51–200

Market Position & Challenges:

Boston Proper has a national footprint and a distinct brand identity targeting “fearlessly feminine, chic” women, especially over 40. Traditionally known for its direct mail print catalog, the company has faced considerable pressure to transition into a digital-first, ecommerce-native organization.

Digital Transformation:

Under Tamara’s leadership in ecommerce and CX, Boston Proper undertook a major platform migration from a custom system to Shopify, addressing historic issues of agility and responsiveness. Tamara cited operational inefficiency—“fighting a mountain of spaghetti code” and extreme delays in implementing payment and checkout improvements—as major obstacles before the migration.

The Shopify transition enabled feature rollouts in minutes instead of 6–9 months, reduced software fees by hundreds of thousands of dollars, and improved conversion rates by 4%. The integration allowed simultaneous upgrades to ecommerce, ERP, and warehouse management systems.

Measurable Results (Post-Migration):

21% increase in domain rating since September 2022

200% increase in backlinks

23% increase in referring domains

Site health score: 98/100, reflecting strong platform stability and SEO performance

Future Growth Initiatives:

With the solid technical foundation provided by Shopify, Tamara is now involved in further digital innovation initiatives, including enhanced checkout experiences (e.g., Checkout Extensibility), integration of a new loyalty program via Yotpo, and the ongoing evolution of marketing and assortment planning systems.

Professional Recognition & Public Activity

Advocacy:

Tamara has publicly addressed industry challenges, such as the impact of tariffs on goods from China, indicating an active awareness of supply chain and cost challenges facing US apparel retailers (LinkedIn post dated April 17, 2025).

Leadership Role:

Tamara is part of Boston Proper’s executive leadership team, working closely with CEO Sheryl Clark, and is frequently referenced in public profiles and case studies highlighting Boston Proper’s digital innovation.

Actionable Insights

Key Decision-Maker:

Tamara Dougherty holds strong influence over technology purchasing, marketing, ecommerce solutions, and customer experience strategy at Boston Proper.
Focused on Innovation:

Tamara’s recent projects reflect a priority on digital agility, platform flexibility, and improving conversion and customer retention metrics.
Open to High-Value Partnerships:

Following the successful Shopify migration, Boston Proper remains interested in best-in-class commerce features, app integrations, and customer engagement solutions that enhance the omnichannel customer journey.