Tami McQueen, CMO

Professional Overview

Tami McQueen is an accomplished marketing executive with extensive experience driving growth and innovation in the technology and venture capital industries. As the Chief Marketing Officer at BIP Capital and BIP Ventures, she is responsible for spearheading strategic marketing initiatives, leading a talented team, and implementing data-driven strategies to enhance brand visibility, expand customer acquisition, and drive sustainable growth.

Experience Summary

Current Roles

Chief Marketing Officer, BIP Capital (2023-06-01 to Present)

• Develop and execute comprehensive marketing strategies to support the firm's investment portfolio and drive brand awareness

• Lead a team of marketing professionals to deliver targeted campaigns, content marketing, and digital experiences that engage key stakeholders

• Collaborate closely with the executive team to align marketing efforts with the company's overarching business objectives

Chief Marketing Officer, BIP Ventures (2023-06-01 to Present)

• Oversee the marketing function for the venture capital firm, ensuring the effective promotion of its investment thesis, portfolio companies, and value proposition

• Implement cutting-edge digital marketing tactics to reach and engage a diverse network of investors, entrepreneurs, and industry influencers

• Leverage data-driven insights to continually optimize marketing initiatives and measure the impact on the firm's growth and market positioning

Career Progression

Vice President of Marketing, BIP Capital (2021-01-01 to 2023-06-01)

• Spearheaded the development and execution of comprehensive marketing strategies to support the firm's investment portfolio and drive brand awareness

• Led a team of marketing professionals to deliver targeted campaigns, content marketing, and digital experiences that engaged key stakeholders

• Collaborated closely with the executive team to align marketing efforts with the company's overarching business objectives

Vice President of Marketing, BIP Ventures (2021-01-01 to 2023-06-01)

• Oversaw the marketing function for the venture capital firm, ensuring the effective promotion of its investment thesis, portfolio companies, and value proposition

• Implemented cutting-edge digital marketing tactics to reach and engage a diverse network of investors, entrepreneurs, and industry influencers

• Leveraged data-driven insights to continually optimize marketing initiatives and measure the impact on the firm's growth and market positioning

Mentor, Techstars (2021-01-01 to 2024-01-01)

• Provided strategic guidance and mentorship to early-stage startups, helping them refine their marketing strategies and optimize their customer acquisition efforts

On Air Talent, Major League Rugby (2020-01-01 to 2023-01-01)

• Served as an on-air personality, contributing to the growth and visibility of the professional rugby league

Events, SaaStr (2019-01-01 to 2021-01-01)

• Played a key role in organizing and executing high-profile events for the SaaStr community, connecting software-as-a-service (SaaS) professionals and fostering industry collaboration

Academic Background

Tami holds a Bachelor of Business Administration degree from the University of Georgia, where she specialized in Marketing and Management.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and omnichannel campaign execution

• Data-driven decision making and performance optimization

• Venture capital and investment portfolio management

• Stakeholder engagement and community building

• Team leadership and talent development

Professional Impact

• Spearheaded the development and implementation of cutting-edge marketing strategies that drove significant growth and brand awareness for BIP Capital and BIP Ventures

• Leveraged data-driven insights to continually refine marketing initiatives, resulting in measurable improvements in customer acquisition, conversion rates, and return on investment

• Played a pivotal role in the successful promotion and positioning of the firm's investment portfolio, contributing to the overall success and growth of the portfolio companies

• Served as a trusted mentor to early-stage startups, providing valuable guidance and support to help them navigate the complexities of marketing and customer acquisition

Conclusion

Tami McQueen is a seasoned marketing executive with a proven track record of driving growth and innovation in the technology and venture capital industries. Her strategic vision, data-driven approach, and strong leadership skills have made her an invaluable asset to the companies she has served. As she continues to excel in her current roles at BIP Capital and BIP Ventures, Tami is poised to make a lasting impact on the industry