Tammie Basseghi

Vice President, Global Retail Sales - Direct | Moroccanoil

Professional Overview

Tammie Basseghi is a seasoned retail sales executive with extensive experience in the beauty and personal care industry. As the Vice President of Global Retail Sales - Direct at Moroccanoil, she oversees the company's direct-to-consumer retail strategy and operations, driving growth and innovation in a highly competitive market.

Experience Summary

Current Role

As the Vice President of Global Retail Sales - Direct at Moroccanoil, Tammie is responsible for leading the company's direct-to-consumer retail business, which includes e-commerce, direct sales, and brand-owned retail channels. In this role, she has spearheaded strategic initiatives that have resulted in significant revenue growth and improved customer engagement. Tammie's deep understanding of retail trends and consumer behavior, coupled with her ability to build high-performing teams, has positioned Moroccanoil as a leader in the global personal care market.

Career Progression

Tammie's career trajectory has been marked by progressive leadership roles in the beauty and personal care industry. Prior to her current position, she served as the Vice President of Retail Sales, Americas at Moroccanoil, where she successfully expanded the brand's presence across the region and drove consistent revenue growth. Before that, she held the role of National Sales Director, Retail at Moroccanoil, where she was instrumental in developing and implementing strategic sales initiatives that optimized the company's retail performance.

Tammie's earlier career experience includes senior roles at Skin Authority and Estée Lauder Group of Companies/Darphin Paris, where she demonstrated her ability to drive channel development, sales growth, and operational efficiency.

Academic Background

Tammie holds a Bachelor's degree in Business Administration from the University of Alabama, where she graduated with honors.

Areas of Expertise

• Retail sales strategy and execution

• Direct-to-consumer marketing and e-commerce

• Channel development and expansion

• Sales team leadership and performance management

• Retail operations optimization

• Data-driven decision making and analytics

Professional Impact

Throughout her career, Tammie has consistently delivered impressive results for the organizations she has served. At Moroccanoil, she has played a pivotal role in driving the company's global retail sales growth, with a focus on e-commerce and direct-to-consumer channels. Under her leadership, Moroccanoil has significantly expanded its retail footprint, enhanced customer engagement, and achieved record-breaking sales figures.

Tammie's ability to identify and capitalize on emerging market trends, combined with her talent for building high-performing teams, has contributed to her reputation as a respected and influential leader in the beauty and personal care industry.

Conclusion

Tammie Basseghi's extensive experience, strategic vision, and proven track record of success make her a valuable asset to Moroccanoil. As the Vice President of Global Retail Sales - Direct, she continues to drive the company's growth and innovation, positioning it as a market leader in the dynamic and competitive personal care landscape.