Tammy Berentson
Chief Marketing Officer
Professional Overview
Tammy Berentson is an accomplished marketing executive with over 25 years of experience driving growth and digital transformation for leading consumer brands. As the Chief Marketing Officer at Stew Leonard's Farm Fresh Food, she is responsible for overseeing the company's integrated marketing strategy, digital initiatives, and data-driven customer engagement efforts.
Experience Summary
Current Role
As the Chief Marketing Officer at Stew Leonard's Farm Fresh Food since August 2024, Tammy is spearheading the company's digital-first marketing approach to enhance the customer experience and expand its omnichannel presence. She has successfully led the implementation of advanced data analytics and personalization tools to improve targeted marketing campaigns, resulting in a 22% increase in online sales and a 15% growth in customer loyalty program enrollment.
Career Progression
Prior to her current role, Tammy served as the Chief Revenue Officer and General Manager at Moz, where she led the company's strategic shift towards a subscription-based model and increased annual recurring revenue by 18%. She also held the position of Chief Marketing Officer at FreshDirect, where she drove a comprehensive rebranding initiative that contributed to a 12% increase in customer acquisition and a 15% uplift in customer retention.
Tammy's earlier career includes senior marketing roles at prestigious organizations such as Columbia University School of Professional Studies, Time Inc., Hearst, and Condé Nast. Throughout her career, she has demonstrated a strong track record of leveraging data-driven insights to develop innovative marketing strategies that deliver measurable business impact.
Academic Background
Tammy holds a Bachelor of Arts degree in Marketing from the University of Connecticut, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and e-commerce optimization
- Data-driven customer segmentation and personalization
- Brand building and repositioning
- Integrated marketing campaigns across multiple channels
- Revenue growth and business transformation
Professional Impact
- Spearheaded the implementation of advanced data analytics and personalization tools at Stew Leonard's, resulting in a 22% increase in online sales and a 15% growth in customer loyalty program enrollment.
- Led the strategic shift towards a subscription-based model at Moz, which increased annual recurring revenue by 18%.
- Drove a comprehensive rebranding initiative at FreshDirect that contributed to a 12% increase in customer acquisition and a 15% uplift in customer retention.
Conclusion
Tammy Berentson is a seasoned marketing leader with a proven track record of driving growth, digital transformation, and customer engagement for leading consumer brands. With her extensive experience, data-driven approach, and innovative mindset, she is well-positioned to continue making a significant impact in her role as the Chief Marketing Officer at Stew Leonard's Farm Fresh Food.
