Tammy Redpatht
Senior Vice President Marketing & Loyalty, Target
Professional Overview
Tammy Redpatht is a seasoned marketing and loyalty executive with over 15 years of experience driving growth and innovation within the retail industry. As the Senior Vice President of Marketing & Loyalty at Target, she is responsible for leading a team of marketing professionals to develop and execute strategic campaigns that enhance the brand's visibility, customer engagement, and loyalty program effectiveness.
Experience Summary
Current Role
As the Senior Vice President of Marketing & Loyalty at Target, Tammy is responsible for overseeing the company's integrated marketing strategy, including digital, social, and traditional channels. She leads a team of over 50 marketing professionals and works closely with cross-functional partners to ensure a cohesive and impactful customer experience. Under her leadership, Target's loyalty program has seen a 20% increase in membership and a 15% lift in customer retention.
Career Progression
Prior to her current role, Tammy served as the Vice President of Marketing at Macy's, where she spearheaded the development of the company's first omnichannel marketing strategy, resulting in a 12% increase in online sales and a 5% improvement in overall customer satisfaction. She began her career at Nordstrom, where she held various marketing roles, ultimately becoming the Regional Marketing Manager, responsible for driving brand awareness and customer engagement across multiple markets.
Academic Background
Tammy holds a Bachelor of Science degree in Marketing from the University of Minnesota, where she graduated cum laude. She also completed the Advanced Management Program at Harvard Business School, further enhancing her strategic and leadership capabilities.
Areas of Expertise
- Integrated marketing strategy and execution
- Loyalty program development and optimization
- Digital marketing and e-commerce
- Brand management and positioning
- Cross-functional collaboration and team leadership
Professional Impact
Tammy's strategic vision and data-driven approach have earned her recognition as a thought leader in the retail marketing industry. She has been a featured speaker at several industry conferences, sharing best practices and insights on leveraging technology and customer analytics to drive business growth. Under her leadership, Target's marketing campaigns have received multiple industry awards, including the Effie Award for Excellence in Advertising and the Digiday Award for Best Use of Social Media.
Conclusion
With a proven track record of driving innovation and delivering measurable results, Tammy Redpatht is a dynamic marketing and loyalty executive poised to continue her impact within the retail industry. Her deep understanding of customer behavior, coupled with her ability to align cross-functional teams, positions her as a valuable asset to Target's continued success.
