Tamryn Taylor

Marketing Director

Professional Overview
Tamryn Taylor is a seasoned marketing professional with over 20 years of experience driving brand growth and campaign strategy in the consumer packaged goods (CPG) industry. As the Marketing Director at Unilever, she leads the strategic direction and execution of marketing initiatives for the company's deodorants portfolio across Southern Africa. Tamryn's expertise spans brand development, product innovation, and integrated campaign management, making her a valuable asset in delivering measurable business impact.

Experience Summary

Current Role
As Marketing Director at Unilever, Tamryn is responsible for defining the strategic vision and overseeing the end-to-end marketing lifecycle for the company's deodorants products in the Southern Africa region. In this role, she has spearheaded the successful launch of two new deodorant lines, driving a 15% year-over-year increase in regional market share. Tamryn also leads a team of 12 marketing professionals, fostering a culture of collaboration and innovation to deliver impactful campaigns that resonate with the target audience.

Career Progression
Prior to her current position, Tamryn held several progressive marketing roles within Unilever, including Marketing Manager and Brand Development Manager. In these previous roles, she demonstrated her ability to drive brand growth, with one of her campaigns resulting in a 20% boost in sales for a flagship product line. Tamryn's diverse experience also includes a stint as Brand and Marketing Manager at Massdiscounters, where she spearheaded the successful rebranding of the Game and Dionwired retail chains.

Academic Background
Tamryn holds a Bachelor of Commerce degree in Marketing from the University of KwaZulu-Natal, where she graduated with distinction. She has also completed several executive education programs, including a Leadership Development Program at the University of Cape Town's Graduate School of Business.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Product innovation and portfolio management

• Digital marketing and e-commerce

• Team leadership and change management

Professional Impact
Tamryn's strategic vision and execution excellence have made her a respected leader within the Unilever organization. She has been recognized for her ability to drive measurable business impact, receiving the company's prestigious "Marketing Excellence" award in 2018. Tamryn is also an active contributor to the marketing community, frequently speaking at industry events and mentoring aspiring professionals.

Conclusion
With her proven track record of success, Tamryn Taylor is a dynamic marketing leader who consistently delivers exceptional results. Driven by a passion for innovation and a deep understanding of consumer behavior, she is poised to continue driving growth and market leadership for Unilever's deodorants portfolio in Southern Africa.