Tamu Curtis

Founder + CEO

Tamu Curtis is a dynamic, results-driven founder and CEO with a proven track record of success in the beverage and marketing industries. As the Founder and CEO of The Cocktailery, she leverages her extensive expertise in brand strategy, product development, and customer engagement to drive innovation and growth within the craft cocktail space.

Professional Overview

With over a decade of experience in various marketing and communications roles, Tamu has developed a versatile skill set that encompasses brand management, content creation, influencer marketing, and strategic partnerships. Her industry focus spans the consumer packaged goods (CPG), entertainment, and nonprofit sectors, where she has consistently delivered impactful campaigns and initiatives.

Experience Summary

Current Role

As the Founder and CEO of The Cocktailery, Tamu spearheads the company's strategic vision, overseeing all aspects of product development, marketing, and business operations. Under her leadership, The Cocktailery has emerged as a leading provider of premium, handcrafted cocktail mixers, garnering recognition for its innovative flavors and commitment to sustainability. Tamu's entrepreneurial drive and customer-centric approach have been instrumental in positioning The Cocktailery as a trusted brand in the craft cocktail market.

Career Progression

Prior to founding The Cocktailery, Tamu held several notable roles, including Internal Communications Director at AAA Carolinas, President at Trademarked PR, and Brand Marketing Manager at Iconic Labs and Codeblack Films. Throughout her career, she has demonstrated a strong aptitude for problem-solving, team building, and driving measurable results.

Academic Background

Tamu holds a Bachelor of Arts degree in Communication Studies from the University of North Carolina at Chapel Hill, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Product innovation and commercialization

• Integrated marketing communications

• Digital and social media marketing

• Influencer and partnership management

• Entrepreneurship and business operations

Professional Impact

Under Tamu's leadership, The Cocktailery has experienced significant growth, expanding its product portfolio, securing national distribution, and establishing a loyal customer base. Her strategic vision and innovative approach have positioned the company as a disruptive force in the craft cocktail industry, earning recognition from industry publications and accolades for its commitment to sustainability and social responsibility.

Conclusion

Tamu Curtis is a versatile and accomplished marketing and business leader who has leveraged her diverse industry experience and entrepreneurial spirit to build a thriving, purpose-driven company. As the Founder and CEO of The Cocktailery, she continues to drive innovation, foster customer engagement, and make a meaningful impact within the beverage industry.