Tana Davila

Chief Marketing Officer

Professional Overview

Tana Davila is a seasoned marketing executive with extensive experience in the food and beverage industry. As the Chief Marketing Officer at Dutch Bros Coffee, she is responsible for leading the company's marketing strategy, brand development, and digital transformation initiatives to drive growth and enhance the customer experience.

Experience Summary

Current Role

As the Chief Marketing Officer at Dutch Bros Coffee since January 2023, Tana is spearheading the company's marketing efforts to strengthen its brand positioning, expand its customer base, and leverage digital technologies to deliver innovative and engaging campaigns. She plays a pivotal role in aligning the marketing strategy with the company's overall business objectives, and her expertise in data-driven decision-making has already resulted in measurable improvements in customer acquisition and retention.

Career Progression

Prior to joining Dutch Bros Coffee, Tana held the position of Chief Marketing Officer at CKE Restaurants, Inc., where she successfully revitalized the Carl's Jr. and Hardee's brands, leading to a significant increase in brand awareness and market share. Before that, she served as the Chief Marketing Officer at P.F. Chang's, where she spearheaded the company's digital transformation and implemented data-driven marketing initiatives that enhanced the customer experience and drove revenue growth.

Tana's career journey also includes roles at Grupo Bimbo, where she honed her skills in brand marketing, sales strategy, and channel management, contributing to the company's expansion in the convenience, dollar, and drug store channels.

Academic Background

Tana holds a Bachelor's degree in Business Administration from the University of Arizona and a Master's degree in International Business from the University of Southern California. She is also a Fulbright Scholar, having completed a prestigious research program at the U.S. Department of State.

Areas of Expertise

Omnichannel marketing strategy and execution

Brand positioning and development

Digital transformation and data-driven marketing

Customer experience optimization

Cross-functional leadership and team building

Strategic planning and business development

Professional Impact

Throughout her career, Tana has demonstrated a track record of driving measurable business impact. At CKE Restaurants, she led the development and launch of a new brand positioning that resulted in a 15% increase in brand awareness and a 12% lift in sales. At P.F. Chang's, she spearheaded the implementation of a personalized loyalty program, which contributed to a 20% increase in customer retention and a 10% rise in average order value.

Conclusion

Tana Davila is a dynamic marketing leader with a proven ability to navigate the complexities of the food and beverage industry. Her strategic vision, data-driven approach, and cross-functional expertise make her well-positioned to drive innovation and growth at Dutch Bros Coffee as the company continues to expand its footprint and enhance the customer experience.