Tana DeBoer

Director of Marketing
Saint Paul, MN, United States

Professional Overview

Tana DeBoer is an accomplished marketing professional with over 30 years of experience driving strategic brand development and content creation across diverse industries. As the Director of Marketing at RAVE Sports, she leverages her expertise in public relations, business writing, and integrated marketing to elevate the company's market presence and drive revenue growth.

Experience Summary

Current Role

As the Director of Marketing at RAVE Sports, Tana is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of brand management, content creation, digital marketing, and public relations initiatives, ensuring consistent and impactful communication across all customer touchpoints. Under her leadership, RAVE Sports has experienced a significant increase in brand awareness and a 20% year-over-year growth in online sales.

Career Progression

Throughout her career, Tana has held various roles that have honed her skills in marketing, communications, and business strategy. Prior to her current position, she served as a Marketing Manager at RAVE Sports, where she played a pivotal role in the successful launch of several new product lines. Before that, Tana was a Freelance Consultant, providing PR and business writing services to a diverse clientele. She has also held Communications Manager and Corporate Communications Manager roles at Manchester Companies and Medical Graphics Corporation, respectively, where she demonstrated her ability to develop and implement effective communication strategies.

Academic Background

Tana holds a Bachelor of Arts degree in Journalism and Political Science from the University of North Dakota, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy development

• Brand positioning and management

• Content creation and digital marketing

• Public relations and media relations

• Project management and team leadership

• Business writing and strategic communication

Professional Impact

Throughout her career, Tana has spearheaded numerous successful marketing campaigns and initiatives that have driven measurable growth for her employers. At RAVE Sports, she has been instrumental in developing and implementing a comprehensive digital marketing strategy that has resulted in a significant increase in website traffic, social media engagement, and online sales. Additionally, her strategic public relations efforts have secured high-profile media placements, amplifying the brand's visibility and credibility within the industry.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Tana DeBoer is a valuable asset to the RAVE Sports team. As the Director of Marketing, she is poised to continue driving the company's marketing and brand efforts, fueling its ongoing growth and expansion.