Tania Davila

_Location: , England, United Kingdom_

Professional Overview

Tania Davila is a seasoned hospitality and digital marketing professional with over 8 years of experience driving e-commerce growth and digital innovation for leading hotel brands. As the Head of Digital at Edwardian Hotels London, she oversees the strategic development and execution of the company's digital initiatives, with a focus on optimizing online revenue, enhancing the guest experience, and expanding the brand's digital footprint.

Experience Summary

Current Role

As the Head of Digital at Edwardian Hotels London, Tania is responsible for developing and implementing the company's digital strategy across all online channels, including the hotel website, mobile app, and social media platforms. She leads a team of digital marketing specialists and works closely with cross-functional stakeholders to drive measurable results, such as a 25% increase in direct online bookings and a 20% improvement in website conversion rates.

Career Progression

Tania's career trajectory at Edwardian Hotels London has been marked by consistent growth and increasing responsibility. She started as a Sales Executive in 2017 and quickly transitioned into the role of Online Revenue Manager, where she successfully optimized the company's revenue management strategies and implemented data-driven pricing models. Tania's performance and strategic insights then led to her promotion to E-Commerce Manager, where she spearheaded the development and launch of the company's new e-commerce platform, resulting in a 15% increase in online revenue.

Academic Background

Tania holds a Bachelor of Science degree in Hospitality Management from the University of Surrey, where she graduated with Distinction and was recognized for her academic excellence.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Revenue management and pricing optimization

• Online customer experience and user engagement

• Hospitality industry trends and best practices

• Cross-functional collaboration and project management

• Data analysis and performance reporting

Professional Impact

During her tenure at Edwardian Hotels London, Tania has played a pivotal role in driving the company's digital transformation and enhancing its competitive positioning in the market. She has led the implementation of cutting-edge technologies, such as a personalized recommendation engine and a dynamic pricing platform, which have contributed to significant improvements in online bookings and guest satisfaction.

Conclusion

Tania Davila is a dynamic and results-oriented hospitality professional with a proven track record of driving digital innovation and revenue growth. Her deep industry expertise, strategic vision, and cross-functional leadership make her a valuable asset to Edwardian Hotels London as they continue to expand their digital capabilities and enhance the guest experience.