Professional Summary
Professional Overview
Tania Garimani Sumar is an experienced marketing professional with a proven track record in the outdoor and lifestyle industries. As the Regional Marketing Manager for Latin America at Patagonia, she oversees all marketing initiatives and brand strategy across the region, driving growth and customer engagement.
Experience Summary
Current Role
Tania currently serves as the Regional Marketing Manager for Latin America at Patagonia, a leading outdoor apparel and equipment company. In this role, she is responsible for developing and executing comprehensive marketing plans to promote Patagonia's brand, products, and sustainability initiatives across the Latin American market. Tania's strategic leadership and innovative approach have been instrumental in strengthening Patagonia's presence and increasing brand loyalty in the region.
Career Progression
Prior to her current role, Tania held various marketing positions within Patagonia, including Marketing Director for Chile and Marketing Manager for Chile. In these roles, she spearheaded successful marketing campaigns, implemented effective digital strategies, and fostered strong partnerships with local influencers and community organizations. Tania's experience also includes roles at The North Face and Red Bull, where she honed her expertise in brand building, event management, and culture marketing.
Academic Background
Tania holds a Bachelor's degree in Business Administration from the University of Chile, where she specialized in Marketing and Communications.
Areas of Expertise
Tania's areas of expertise include:
- Brand strategy and development
- Integrated marketing campaign management
- Digital marketing and social media optimization
- Event planning and execution
- Influencer and community engagement
- Sustainability and corporate social responsibility initiatives
Professional Impact
Throughout her career, Tania has made significant contributions to the outdoor and lifestyle industries. At Patagonia, she has led successful marketing campaigns that have increased brand awareness, drove e-commerce sales, and strengthened the company's sustainability message in the Latin American market. Tania's innovative approach and strong leadership have positioned her as a respected marketing professional in the region.
Conclusion
With her extensive experience, strategic mindset, and passion for the outdoors, Tania Garimani Sumar is a valuable asset to Patagonia and the Latin American market. As the Regional Marketing Manager, she continues to drive growth, foster brand loyalty, and champion Patagonia's mission of environmental stewardship and social responsibility.
