Tanmay Shanischara - Founder and Digital Growth Expert
Professional Overview
Tanmay Shanischara is an accomplished entrepreneur and digital growth expert with over 15 years of experience in the advertising and technology sectors. As the Founder of MeDigit Advertising Private Limited, he spearheads the strategic direction and growth initiatives of the agency, helping clients maximize their digital marketing ROI. Concurrently, Tanmay serves as a Digital Growth Expert at Intelligent Insights Private Limited, leveraging his expertise to drive measurable results for businesses across diverse industries.
Experience Summary
Current Role(s)
Founder, MeDigit Advertising Private Limited (2012-Present)
- Established a leading digital marketing agency that has delivered transformative results for clients, driving significant increases in online visibility, lead generation, and revenue growth.
- Oversees all aspects of the agency's operations, including service delivery, client relations, and talent management, ensuring exceptional client satisfaction and sustainable business growth.
- Spearheads the development and implementation of innovative digital strategies, leveraging data-driven insights to help clients stay ahead of the curve in the rapidly evolving digital landscape.
Digital Growth Expert, Intelligent Insights Private Limited (2021-Present)
- Provides strategic guidance and hands-on support to clients, helping them navigate the complexities of digital marketing and achieve their growth objectives.
- Collaborates with cross-functional teams to analyze market trends, consumer behaviors, and competitive landscapes, and translates these insights into effective digital strategies.
- Drives the adoption of cutting-edge tools and technologies to optimize digital campaigns, enhance customer experiences, and deliver measurable business outcomes.
Career Progression
Co-Founder, RideTillIDie.com (2013-2016)
- Co-founded a successful e-commerce platform focused on the adventure sports industry, pioneering innovative marketing strategies and building a thriving online community.
- Spearheaded the development and implementation of the company's digital growth initiatives, contributing to its rapid expansion and recognition as a leading destination for adventure enthusiasts.
Social Media Analyst, NM Incite | A Nielsen McKinsey Company (2011-2012)
- Leveraged data-driven insights to develop and execute social media strategies for multinational clients, driving increased brand engagement and customer loyalty.
- Collaborated with cross-functional teams to measure the impact of social media campaigns and optimize performance based on key performance indicators.
Product Manager, moneycontrol.com (2010-2011)
- Managed the development and deployment of new features and functionality for the popular financial news and analysis portal, enhancing the user experience and driving increased traffic and engagement.
- Analyzed user behavior and market trends to identify opportunities for product innovation and continuous improvement.
Academic Background
Tanmay holds a Master's degree in Communication Management and Entrepreneurship from the prestigious MICA (Mudra Institute of Communications, Ahmedabad), where he honed his strategic thinking and problem-solving skills.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and content creation
- Data analytics and performance optimization
- Entrepreneurship and business growth
- Cross-functional team leadership and collaboration
Professional Impact
- Transformed MeDigit Advertising into a leading digital marketing agency, driving 300% revenue growth and a 95% client retention rate over the past five years.
- Developed and executed successful digital marketing campaigns that have helped clients achieve significant increases in website traffic, lead generation, and return on investment.
- Actively contributes to industry forums and events, sharing insights and best practices that have shaped the digital marketing landscape in India.
- Recognized as a thought leader in the digital marketing industry, with a strong social media presence and regular contributions to industry publications.
Conclusion
Tanmay Shanischara is a dynamic and innovative digital growth expert who has consistently demonstrated his ability to drive transformative results for his clients and organizations. With a proven track record of entrepreneurial success and a deep understanding of the evolving digital landscape, Tanmay is poised to continue making a significant impact in the industry.