Tanner Da Rocha, CPA
Director of Sales at LumiQ
Contact Information:
- Name: Tanner Da Rocha, CPA
- LinkedIn Profile: [Tanner Da Rocha](https://ca.linkedin.com/in/tannerdarocha)
- Twitter Profile: [@tannerdarocha](https://twitter.com/tannerdarocha?lang=ar)
- Emails: Contact for specific queries via LinkedIn and corporate channels.
Professional Summary:
Tanner Da Rocha is a seasoned sales professional with a robust background in accounting and finance. Currently, he is the Director of Sales at LumiQ, where he has demonstrated exceptional performance in various sales-related roles since joining the organization almost four years ago. He has been recently promoted to this significant role as of April 2, 2024.
Key Roles and Achievements:
- Director of Sales: Oversight and strategic direction of LumiQ’s sales teams, driving revenue growth and market expansion.
- Sales Manager for the North American Market: Managed and bolstered sales activities specifically within North America, significantly surpassing sales targets.
- Senior Account Executive: Demonstrated strong capability in client management and sales achievements, leading teams to exceed company goals.
Former Experience:
- Deloitte Canada: Served as Senior and Staff Accountant, gaining valuable experience in auditing and financial reporting.
- MNP LLP: Worked as a Summer CPA Articling Student, where he honed his foundational accounting skills.
Educational Background:
- Professional Master's Diploma in Accounting
- Bachelor of Commerce in Accounting and Finance
- Both degrees were obtained from Ryerson University.
Professional Interests and Contributions:
- Tanner's career pivot from accounting to sales underscores his passion for professional education and helping others achieve business success. As a CPA, he is keen on supporting continual professional development (CPD), which is evident from his active posts on LinkedIn highlighting CPD tools and resources.
- LumiQ’s CPD Tracker: Tanner emphasizes the value of LumiQ’s CPD solutions aimed at ensuring compliance and ease for CPAs.
Company Overview:
LumiQ is a company focused on providing innovative professional education solutions, particularly tailored for CPAs. The company recently secured a significant funding round of $5 million in August 2022, aimed at expanding its presence in the U.S. continuing professional education (CPE) market. This strategic move is intended to enhance LumiQ’s offerings and market penetration, providing competitive differentiation in a challenging hiring environment.
Recent Company Initiatives:
- Launching new teams and divisions to drive growth and diversify service offerings.
- Expanding the use of technology to streamline CPD tracking and compliance.
Professional Network:
Tanner maintains an active professional network, engaging with industry peers such as Adam Bercovici (Co-Founder, CEO & Host at LumiQ) and Omar Roubi, MS, CPA, among others. These connections reflect his integrated approach to leadership and collaboration.
This detailed professional profiling reflects Tanner Da Rocha's trajectory in the finance and sales domains, offering crucial insights for strategic engagement and potential business opportunities. His combined expertise in both fields positions him as a valuable contact within LumiQ, contributing to both sales and the broader financial education landscape.
