Tanya Feghali

Senior Manager, Demand Generation

Professional Overview
Tanya Feghali is a seasoned marketing professional with over 9 years of experience driving successful demand generation strategies for leading technology companies. As the Senior Manager of Demand Generation at PagerDuty, she leverages her expertise in global marketing campaigns, marketing automation, and lead nurturing to generate high-quality pipeline and revenue growth.

Experience Summary

Current Role
In her current role as Senior Manager of Demand Generation at PagerDuty, Tanya is responsible for developing and executing integrated demand generation programs to support the company's growth objectives. She oversees a team of marketing specialists and collaborates cross-functionally to align sales and marketing efforts, implement effective lead management processes, and measure the impact of demand generation initiatives. Under her leadership, PagerDuty has achieved significant increases in marketing-qualified leads, sales pipeline, and revenue contribution.

Career Progression
Prior to her current role, Tanya held various marketing leadership positions at prominent tech companies, including Senior Global Marketing Campaigns Manager at PagerDuty, Manager of Global Marketing Campaigns at Forter, and Marketing Manager at Sonatype. In these roles, she demonstrated a proven track record of driving successful demand generation strategies, improving marketing efficiency, and aligning sales and marketing teams to achieve revenue targets.

Academic Background
Tanya holds a Bachelor of Arts degree in Communications from the University of Maryland, Baltimore County, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Demand generation strategy and program execution

• Marketing automation and lead management

• Global marketing campaign development and optimization

• Sales and marketing alignment

• Performance analysis and reporting

• Team leadership and cross-functional collaboration

Professional Impact

• Increased PagerDuty's marketing-qualified leads by 35% year-over-year through the implementation of targeted demand generation campaigns

• Drove a 25% improvement in marketing-to-sales conversion rates by optimizing lead scoring and nurturing processes

• Spearheaded the rollout of a new marketing automation platform at Forter, resulting in a 20% increase in lead generation and a 15% improvement in marketing efficiency

• Recognized as a top-performing marketing manager at Sonatype, consistently exceeding lead generation and revenue targets

Conclusion
Tanya Feghali is a strategic and results-oriented marketing leader with a proven track record of driving successful demand generation initiatives for leading technology companies. Her passion for data-driven marketing, coupled with her strong leadership and cross-functional collaboration skills, position her as a valuable asset in driving sustainable growth and revenue impact.