Tanya Gabrish

Director of Social Marketing, Fenty Hair

Professional Overview
Tanya Gabrish is an accomplished marketing executive with over a decade of experience in the beauty and hospitality industries. She specializes in leveraging social media, influencer marketing, and digital content to drive brand engagement and growth. As the Director of Social Marketing at Fenty Hair, Tanya oversees the brand's social media strategy, digital content creation, and influencer partnerships to amplify the Fenty Beauty and Fenty Hair product lines.

Experience Summary

Current Role
As the Director of Social Marketing at Fenty Hair, Tanya is responsible for developing and executing the brand's social media strategy across all platforms. She leads a team of social media specialists and content creators to deliver engaging and impactful digital campaigns that align with the Fenty brand ethos. Tanya's data-driven approach has resulted in significant increases in social media following, engagement, and customer acquisition for Fenty Hair.

Career Progression
Prior to her current role, Tanya held several senior marketing and social media positions within the beauty and hospitality industries. She served as the Director of Social, Influencer & Community at Beauty by Imagination (BBI), where she spearheaded influencer collaborations and community-building initiatives that drove brand awareness and customer loyalty. Tanya also held social media leadership roles at Luxury Brand Partners, LLC, Jean Atelier, and Too Faced Cosmetics, where she leveraged her expertise in content creation, social strategy, and digital marketing to support brand growth and digital transformation.

Academic Background
Tanya holds a Bachelor of Science degree in Public Relations and Advertising from Indiana University. During her time at the university, she was actively involved in the Alpha Gamma Delta sorority, serving as the Gamma Coordinator and honing her leadership and communication skills.

Areas of Expertise

• Social media strategy and execution

• Influencer marketing and brand partnerships

• Content creation and digital asset management

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Tanya has demonstrated a proven track record of driving measurable results for the brands she has represented. At Fenty Hair, she has been instrumental in creating engaging social media content that has contributed to a significant increase in brand awareness and customer acquisition. Her ability to identify and collaborate with influential industry personalities has further amplified the Fenty brand's reach and credibility.

Conclusion
Tanya Gabrish is a versatile and results-oriented marketing professional with a passion for the beauty industry. Her deep understanding of social media, influencer marketing, and digital content strategy has made her a valuable asset to the Fenty Hair brand. As she continues to lead the social marketing efforts for Fenty Hair, Tanya is poised to drive continued growth and success for the brand.