Tanya Hersh

Chief Marketing Officer | Los Angeles, California, United States

Professional Overview

Tanya Hersh is a seasoned marketing executive with over 15 years of experience driving business growth and brand expansion for leading consumer-focused companies. As the Chief Marketing Officer at Birdy Grey, she is responsible for developing and executing omnichannel marketing strategies that elevate the brand's presence, enhance customer engagement, and drive measurable revenue growth.

Experience Summary

Current Role

Tanya currently serves as the Chief Marketing Officer at Birdy Grey, a rapidly growing direct-to-consumer fashion brand. In this role, she is responsible for overseeing all marketing functions, including digital marketing, creative strategy, advertising, content creation, and customer acquisition and retention. Since joining the company in November 2023, Tanya has implemented innovative marketing initiatives that have resulted in a 35% increase in brand awareness and a 25% lift in e-commerce sales.

Career Progression

Prior to her role at Birdy Grey, Tanya held various marketing leadership positions at prominent consumer brands. As the VP of Consumer Marketing at Boosted Commerce, she led a team of 20 marketing professionals and was instrumental in driving a successful brand transition and expansion into new product categories, resulting in a 40% increase in overall revenue. Before that, she served as the VP of Marketing at Hollar, where she spearheaded the company's digital transformation and implemented data-driven strategies that improved customer acquisition and retention by 30% and 20%, respectively.

Tanya's early career includes roles at The Honest Company, Mattel, and American Express, where she honed her expertise in engagement marketing, loyalty programs, and digital marketing strategy.

Academic Background

Tanya holds a Master of Business Administration (MBA) degree from the University of Southern California, where she specialized in Marketing and Entrepreneurship. She graduated with Honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing, including social media, email, and e-commerce

• Brand development and positioning

• Customer acquisition and retention

• Data-driven decision making and performance optimization

• Cross-functional leadership and team management

Professional Impact

Tanya is known for her ability to drive sustainable growth and transform brands through innovative marketing initiatives. She has a proven track record of creating impactful campaigns that have increased brand awareness, customer engagement, and revenue for the companies she has served. Tanya is also an active contributor to industry publications and a sought-after speaker at marketing conferences, sharing her insights and expertise with her peers.

Conclusion

With her extensive experience, strong analytical skills, and strategic vision, Tanya Hersh is a dynamic marketing leader who is poised to make a significant impact on the growth and success of Birdy Grey. Her commitment to data-driven decision-making, customer-centric strategies, and cross-functional collaboration makes her a valuable asset to any organization seeking to enhance its market presence and drive sustainable business growth.