Tara Bosch - Founder and Innovator
Professional Overview
Tara Bosch is an innovative entrepreneur and founder with a proven track record of success in the consumer packaged goods industry. As the Founder of SmartSweets, she has leveraged her expertise in product development, brand building, and strategic growth to create a disruptive and mission-driven confectionery brand.
Current Role
As the Founder of SmartSweets, Tara is responsible for leading the company's overall vision, strategy, and operations. Under her guidance, SmartSweets has become a recognized leader in the better-for-you snacks category, offering a range of low-sugar, better-tasting candy and confections. Tara's relentless focus on product innovation, consumer insights, and sustainable business practices has enabled SmartSweets to experience rapid growth and gain a loyal customer base.
Career Progression
Tara's entrepreneurial journey began as a Fellow at The Next Big Thing CO, where she honed her skills in investment, growth, and venture development. She then served as a Venture in Residence at The Next Big Thing CO, where she developed the initial concept and business plan for SmartSweets. Prior to founding SmartSweets, Tara held various roles in human resources, sales, and customer service, providing her with a well-rounded understanding of the consumer landscape and the ability to build high-performing teams.
Academic Background
Tara holds a Bachelor of Arts degree from the University of British Columbia, where she specialized in a field that equipped her with a strong foundation in consumer behavior, marketing, and strategic thinking.
Areas of Expertise
- Product innovation and development
- Brand building and marketing
- Sustainable business practices
- Fundraising and growth strategy
- Team building and leadership
Professional Impact
Under Tara's leadership, SmartSweets has experienced exponential growth, becoming a disruptive force in the confectionery industry. The company's innovative product lineup and commitment to better-for-you ingredients have resonated with health-conscious consumers, leading to distribution in major retail channels across North America. Tara's entrepreneurial spirit and dedication to creating positive change have also earned her recognition as a Burt's Bees Natural Launchpad Fellow and a Fellow at The Thiel Foundation.
Conclusion
Tara Bosch is a visionary founder who has leveraged her deep understanding of consumer trends, her expertise in product development, and her passion for sustainable business practices to build a rapidly growing and purpose-driven confectionery brand. With a relentless focus on innovation and a commitment to making better-for-you snacks more accessible, Tara is poised to continue driving the transformation of the snacks industry.
