Tara Handron

Seasoned Marketing and Development Executive with a Proven Track Record of Driving Growth and Engagement

Professional Overview
Tara Handron is a highly accomplished marketing and development executive with over 20 years of experience driving strategic initiatives and delivering impactful results in the healthcare and professional services industries. As the Vice President of Marketing & Development at Unity Health Care, she brings a unique blend of expertise in brand management, digital marketing, and revenue generation to support the organization's mission and expansion goals.

Experience Summary

Current Role
As the Vice President of Marketing & Development at Unity Health Care, Tara is responsible for leading the organization's marketing and business development efforts. In this role, she oversees the development and implementation of integrated marketing strategies, including brand positioning, digital marketing campaigns, and strategic partnerships, to drive patient acquisition and revenue growth. Tara has been instrumental in executing a comprehensive rebranding initiative that has elevated Unity Health Care's visibility and positioning within the Washington, D.C. region.

Career Progression
Prior to her current role, Tara served as the Vice President of Engagement at Ashley Addiction Treatment, where she spearheaded the development of a comprehensive digital marketing and outreach program that resulted in a 25% increase in patient referrals. Before that, she spent over a decade at Caron Treatment Centers, where she progressed from a Regional Vice President to the Vice President of the Greater Washington, D.C. Region, leading a team of business development and marketing professionals and overseeing the growth and expansion of the organization's presence in the Mid-Atlantic market. Tara's early career experience includes roles at Booz Allen Hamilton and Major, Lindsey & Africa, where she honed her skills in consulting, client relations, and business development.

Academic Background
Tara holds a Bachelor of Arts degree in Communications from the University of Maryland, College Park, where she graduated cum laude.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand management and positioning

• Digital marketing and lead generation

• Business development and partnership management

• Revenue growth and financial performance optimization

• Team leadership and organizational development

Professional Impact
Throughout her career, Tara has demonstrated a consistent track record of driving measurable results and making significant contributions to the organizations she has served. Her innovative marketing campaigns and strategic partnerships have consistently generated increased awareness, patient acquisition, and revenue growth. At Ashley Addiction Treatment, Tara's digital marketing initiatives resulted in a 25% increase in patient referrals, while at Caron Treatment Centers, she played a pivotal role in expanding the organization's footprint and market share in the Greater Washington, D.C. region.

Conclusion
Tara Handron is a seasoned marketing and development executive with a proven ability to develop and execute data-driven strategies that drive growth and engagement. Her extensive experience, coupled with her strong leadership skills and strategic mindset, make her a valuable asset to Unity Health Care as it continues to expand its reach and impact within the Washington, D.C. healthcare landscape.