Tara Llewellyn
Associate Director, Marketing Technology
Professional Overview
Tara Llewellyn is an accomplished marketing technology executive with over 20 years of experience driving digital transformation and innovation. In her current role as Associate Director of Marketing Technology at Walmart, she is responsible for leading the strategic implementation and optimization of the company's marketing technology stack to enhance customer engagement and drive measurable business results.
Experience Summary
Current Role
As the Associate Director of Marketing Technology at Walmart, Tara oversees the integration and management of a diverse portfolio of marketing technology tools and platforms. She is instrumental in aligning marketing and IT initiatives to ensure seamless data flow, campaign orchestration, and closed-loop reporting. Under her leadership, Walmart has achieved a 28% increase in digital campaign efficiency and a 15% improvement in customer acquisition costs.
Career Progression
Prior to her current role, Tara held various leadership positions at Walmart, including Sr. Marketing Manager and Product Manager, where she demonstrated her expertise in direct marketing, digital strategy, and enterprise security solutions. She also brings valuable experience from her time as the Director of Direct Marketing at Alltel and as a Client Delivery Manager at Acxiom, where she honed her skills in data-driven marketing and technology integration.
Academic Background
Tara holds a Bachelor of Science degree in Marketing from the University of Arkansas, where she graduated cum laude and was recognized for her academic excellence.
Areas of Expertise
- Marketing technology strategy and implementation
- Data-driven marketing and campaign optimization
- Omnichannel customer engagement
- Enterprise-level technology integration and management
- Cross-functional collaboration and change management
Professional Impact
Tara's exceptional leadership and subject matter expertise have been instrumental in driving Walmart's digital transformation. She has spearheaded the successful integration of cutting-edge marketing technologies, including customer data platforms, marketing automation tools, and advanced analytics solutions, resulting in improved customer experiences and enhanced business performance.
Conclusion
With her extensive background in marketing technology, Tara Llewellyn is a strategic and innovative leader who is poised to continue driving impactful change and delivering exceptional results for Walmart. Her proven track record of leveraging technology to drive business growth and enhance customer engagement makes her a valuable asset to the organization.
