Tara Melton

Senior Director, eCommerce

Professional Overview

Tara Melton is a seasoned eCommerce leader with a proven track record of driving digital growth and innovation. As the Senior Director of eCommerce at Made In, she oversees the strategic development and optimization of the company's online sales channels, leveraging her expertise in analytics, user experience, and cross-functional collaboration to deliver exceptional results.

Experience Summary

Current Role

As the Senior Director of eCommerce at Made In, Tara is responsible for spearheading the company's digital transformation and eCommerce initiatives. She leads a team of eCommerce specialists in developing and implementing innovative strategies to enhance the online customer experience, increase conversion rates, and drive sustainable revenue growth. Under her leadership, Made In's eCommerce operations have achieved significant milestones, including double-digit year-over-year sales growth and industry-leading customer satisfaction scores.

Career Progression

Prior to her current role, Tara held progressively senior positions in the eCommerce industry, including Director of eCommerce at Outdoor Voices and Senior Product Manager, eCommerce at the same organization. She also gained valuable experience as a Manager of Analytics and Optimization at Tory Burch and as a Strategy Consultant at Qubit, where she honed her expertise in data-driven decision-making, digital marketing, and eCommerce optimization.

Academic Background

Tara holds a degree in Business Administration from Texas A&M University, where she specialized in Marketing and Entrepreneurship. Her academic achievements include graduating with honors and actively participating in various student leadership organizations.

Areas of Expertise

• Ecommerce strategy and operations

• Digital marketing and customer acquisition

• Analytics, optimization, and data-driven decision-making

• Cross-functional team leadership and collaboration

• User experience design and conversion rate optimization

• Omnichannel retail and growth-focused initiatives

Professional Impact

Throughout her career, Tara has played a pivotal role in driving the eCommerce success of leading consumer brands. At Outdoor Voices, she spearheaded the implementation of a comprehensive customer relationship management (CRM) system, resulting in a 25% increase in email marketing-driven revenue. As a Strategy Consultant at Qubit, she designed and executed data-driven optimization strategies that delivered an average 12% uplift in online sales for her clients.

Conclusion

Tara Melton is a seasoned eCommerce professional with a proven track record of delivering exceptional results. With her comprehensive expertise, strategic mindset, and strong leadership capabilities, she is well-positioned to continue driving the digital growth and innovation of Made In and other industry-leading brands.