Tara Pottichen - Owner/Principal Photographer

Professional Overview

Tara Pottichen is the Owner and Principal Photographer of Life is Sweet Photo Boutique, a premier photography studio based in Austin, Texas. With over a decade of experience in the industry, Tara is a skilled visual storyteller, specializing in capturing the essence of life's most precious moments through her exceptional photography skills.

Current Role

As the Owner and Principal Photographer of Life is Sweet Photo Boutique, Tara is responsible for overseeing all aspects of the studio's operations, from client consultations and photo sessions to post-production and delivery of high-quality images. She is dedicated to providing her clients with a personalized and enjoyable experience, ensuring that every photograph she takes reflects their unique personalities and the beauty of their life events.

Career Progression

Tara's passion for photography began at a young age, and she has honed her skills through various photographic projects and collaborations over the years. Before founding Life is Sweet Photo Boutique in 2010, Tara held several key roles in the industry, including Freelance Photographer and Assistant Photographer, where she gained invaluable experience and developed a deep understanding of the art of visual storytelling.

Academic Background

Tara holds a Bachelor of Fine Arts degree in Photography from the University of Texas at Austin, where she graduated with distinction and was recognized for her exceptional technical and creative abilities.

Areas of Expertise

Tara's expertise spans a wide range of photography genres, including portraiture, family photography, newborn and maternity sessions, and event coverage. She is adept at utilizing the latest camera equipment and post-processing software to create visually stunning and emotive images that captivate her clients.

Professional Impact

Throughout her career, Tara has been recognized for her contributions to the local and regional photography community. She has been featured in several industry publications and has been invited to speak at photography workshops and conferences, sharing her insights and techniques with fellow professionals. Tara's work has also been commissioned by various businesses and organizations, showcasing her ability to translate their brand vision into impactful visual content.

Conclusion

With her unwavering commitment to excellence, Tara Pottichen continues to push the boundaries of her craft, constantly seeking new ways to elevate the art of photography and provide her clients with an unparalleled experience. As the Owner and Principal Photographer of Life is Sweet Photo Boutique, Tara is poised to continue her trajectory of success, inspiring and empowering others through the power of her visual storytelling.