Personal and Professional Overview
Tara Sehmi is an experienced Account Management and Category Insights Consultant currently working with Better Nature, a company known for its plant-based protein products, particularly tempeh. Tara's professional journey is noteworthy for her expertise in account management, sales strategy, and strong data analysis skills.
Professional Background
- Position: Account Management and Category Insights Consultant
- Industry Experience: Food & Beverage, Plant-Based Products
- Location: London
- Education: University of Bristol
- LinkedIn Connections: 500+
Tara has a solid background in account management and category insights, evidenced by her role in managing sales projects and delivering insights for successful retail presentations. Her previous experience includes a significant tenure at FUEL10K, where she played a key role in supporting the sales team and contributing to the brand's growth leading to its acquisition by Premier Foods for £34M.
Achievements and Skills
- Major Achievement: Contributed to the sale of FUEL10K to Premier Foods in a deal worth at least £34M.
- Key Skills:
- Data Analysis
- Excel Proficiency
- Sales Support
- Retail Insights
- Category Management
- Professional Interests: Plant-Based Foods, Data-Driven Decision Making, Business Analysis
Recent Activities and Projects
- Feb 8, 2024: Tara celebrated making the news with the sale of FUEL10K to Premier Foods, emphasizing her role in supporting the sales team and her proficiency in managing data and Excel analytics.
- Jul 26, 2022: Promoted an initiative offering free plant-based cupcakes to offices to increase brand engagement and awareness for Better Nature.
- Posts: Showcases involvement with various clients and projects, including Studio Sofia Ltd., where she highlights her dynamic role in both food and fashion domains.
Cefinn Sirens Interview
- August 2024: Featured as a Cefinn Siren, where she discussed her professional transition to freelancing in the food and fashion space. Tara emphasized her sharp fashion sense and how it bolsters her professional image during critical meetings.
Professional Attributes
- Networking and Industry Relationships: Tara's posts and interactions reveal her robust network within the food and beverage industry, which includes notable professionals and companies.
- Consulting Services: Describes her approach to managing projects by taking them from initial briefing stages to comprehensive, data-backed presentations, ensuring thorough preparation for retailer meetings or internal reviews.
Company Insights
Better Nature:
- Product Focus: Specializes in tempeh and other plant-based protein products.
- Market Presence: Continues to expand its reach, as evidenced by the repeated inclusion of products in major retail chains like Lidl GB.
- Company Growth: Actively engaging in campaigns and collaborations to promote plant-based nutrition and sustainability.
Relevant Connections and Mentions
- Christopher Kong: Co-Founder of Better Nature, frequently mentions Tara in posts celebrating the company's achievements.
- Fiona Fitzpatrick: Another key figure in Better Nature who acknowledges the positive impact of the company's tempeh.
Summary
Tara Sehmi exemplifies a dedicated and insightful professional capable of driving sales and category insights through meticulous data analysis and effective account management. Her role in significant corporate transitions and her active engagement in industry discussions underscore her value as a vital asset to any sales or marketing team focused on plant-based products and innovative food solutions.
