Professional Overview
Tara Shankar is a seasoned professional currently serving as the Lead Strategy & Measurement for Brand Activation, Sponsorships and Events. With a strong background in strategy, measurement, and consulting, Tara's key expertise areas include brand activation, sponsorships, and events, with a focus on the financial services industry.
Experience Summary
Current Role
As the Lead Strategy & Measurement for Brand Activation, Sponsorships and Events at UBS, Tara is responsible for developing and implementing strategic plans to activate brands, manage sponsorships, and execute events. With a start date of November 1, 2022, Tara has been instrumental in driving business growth and improving measurement capabilities.
Career Progression
Tara's career progression is marked by notable roles at prominent companies such as Deloitte, Cognizant, Capgemini, Accenture, and Oracle Financial Services Software Limited. Prior to joining UBS, Tara worked as a Senior Manager at Deloitte, where she provided consulting services to financial services clients. At Cognizant, Tara held various roles, including Senior Manager and Manager, and worked on several projects, driving business growth and improving client relationships.
Areas of Expertise
Tara's areas of expertise include:
Industry-specific skills: financial services, brand activation, sponsorships, and events
Technical competencies: strategy development, measurement, and consulting
* Leadership and management capabilities: team management, project execution, and client relationship management
Professional Impact
Although specific details on notable projects or initiatives are not available, Tara's experience and expertise in strategy, measurement, and consulting have likely contributed to the growth and success of her clients and employers.
Conclusion
Tara Shankar is a seasoned professional with a strong background in strategy, measurement, and consulting. With a current focus on brand activation, sponsorships, and events, Tara brings significant value to her role at UBS. Her career trajectory and growth demonstrate her ability to drive business results, improve client relationships, and contribute to the success of her employers.
