Tara Yavorsky - Director of Growth Marketing
Professional Overview
Tara Yavorsky is an accomplished Growth Marketing Director with over 10 years of experience driving digital transformation and scaling high-growth organizations. With a strong background in paid social, media strategy, and data-driven marketing, she has a proven track record of optimizing campaigns, boosting brand awareness, and delivering sustainable business growth.
Experience Summary
Current Role
As the Director of Growth Marketing at Maev, Tara is responsible for developing and executing comprehensive digital marketing strategies to accelerate the company's expansion. In this role, she oversees the planning and implementation of multi-channel campaigns, leveraging data-driven insights to continuously optimize performance and drive measurable results.
Career Progression
Prior to joining Maev, Tara held senior marketing positions at leading consumer brands, including HelloFresh, lululemon Studio, and Sole Society. She has a diverse skill set spanning paid social, programmatic advertising, email marketing, and search engine optimization. Throughout her career, Tara has consistently demonstrated the ability to build high-performing teams, implement cutting-edge marketing technologies, and deliver innovative solutions that drive customer acquisition and retention.
Academic Background
Tara holds a Bachelor of Science in Environmental Science from the University of California, Berkeley, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Paid social media optimization and media planning
- Data analysis and performance reporting
- Cross-functional collaboration and team leadership
- Omnichannel marketing campaign development
- Customer acquisition and retention strategy
Professional Impact
At HelloFresh, Tara spearheaded the integration of advanced marketing technologies, resulting in a 25% increase in customer acquisition and a 15% improvement in retention rates. As the Senior Manager of Growth Marketing at lululemon Studio, she led the development of a highly successful influencer marketing program, which generated a 35% lift in brand awareness and a 20% increase in online sales.
Conclusion
With her exceptional strategic vision, data-driven mindset, and proven track record of driving growth, Tara Yavorsky is a valuable asset to any organization seeking to accelerate its digital marketing initiatives and achieve sustainable business success.
