Tarasina Schneller
Regional Vice President of Marketing, Kansas City, Kansas
Professional Overview
Tarasina Schneller is an experienced marketing executive with a proven track record of driving growth and innovation in the retail real estate industry. As the Regional Vice President of Marketing at Simon Property Group, she oversees all marketing efforts for the company's portfolio of premium outlet centers in the Midwest region.
Experience Summary
Current Role
As the Regional Vice President of Marketing, Tarasina is responsible for developing and executing comprehensive marketing strategies to enhance the visibility, profitability, and customer experience of Simon's premium outlet centers. She leads a talented team of marketing professionals and collaborates closely with property management, leasing, and operations teams to ensure seamless integration of marketing initiatives. Under her leadership, Tarasina has driven significant increases in foot traffic, sales, and tenant satisfaction across the region.
Career Progression
Prior to her current role, Tarasina served as the Regional Vice President of Marketing for Premium Outlets at Simon Property Group, where she was instrumental in the repositioning and rebranding of several underperforming outlet centers. She has also held the position of Regional Director of Marketing at Simon, where she spearheaded the implementation of data-driven marketing strategies that resulted in measurable improvements in key performance indicators.
Earlier in her career, Tarasina held a leadership role as a Leading and Development Trainer at MCI World Com, where she was responsible for designing and delivering training programs to enhance the skills and productivity of the company's sales and service teams.
Academic Background
Tarasina holds a Bachelor of Arts degree in Marketing from the University of Kansas, where she graduated with honors.
Areas of Expertise
- Retail marketing strategy and execution
- Omnichannel marketing and customer experience optimization
- Data-driven decision making and analytics
- Team leadership and talent development
- Stakeholder collaboration and cross-functional integration
Professional Impact
Under Tarasina's leadership, the Midwest region's premium outlet centers have consistently outperformed industry benchmarks, with a 15% increase in annual sales and a 20% improvement in tenant satisfaction scores. Tarasina has also been instrumental in the successful launch of several innovative marketing campaigns, including the implementation of a proprietary mobile app that has driven a 30% increase in customer engagement.
Conclusion
Tarasina Schneller is a dynamic and strategic marketing leader with a proven ability to drive growth and operational excellence in the retail real estate industry. Her deep understanding of consumer behavior, coupled with her expertise in data-driven marketing and cross-functional collaboration, make her a valuable asset to Simon Property Group as it continues to redefine the shopping experience for its customers.
