Tasleem Kassum

Head of Internal Communications
Washington, District of Columbia, United States

Professional Overview

Tasleem Kassum is an accomplished communications and engagement leader with extensive experience in developing and executing strategic internal communications and employee engagement programs. As the Head of Internal Communications at The Washington Post, she is responsible for driving effective communication, fostering a positive work culture, and aligning the organization's internal stakeholders.

Experience Summary

Current Role

As the Head of Internal Communications at The Washington Post since November 2024, Tasleem is responsible for developing and implementing the organization's internal communication strategy. She oversees the creation and distribution of engaging content, facilitates employee feedback and dialogue, and collaborates with cross-functional teams to ensure seamless information flow and alignment across the organization.

Career Progression

Prior to her current role, Tasleem held various senior positions in the communications and engagement field. She served as a Senior Communications, Engagement and Brand Advisor at IFC - International Finance Corporation, where she played a pivotal role in enhancing the organization's internal communication and brand presence. As the Managing Director and Internal Communications Executive at Kassum Communications, she provided strategic counsel and delivered impactful communication solutions for clients.

Tasleem's earlier career experience includes serving as the Head of Internal Communications & Employee Engagement at the World Bank Group, where she led the development and implementation of comprehensive internal communication and engagement strategies. She also held marketing and communications roles at American Express, focusing on brand development, advertising, and field channel support.

Academic Background

Tasleem holds a Bachelor's degree in Business Administration from a reputable university, with a specialization in marketing and communications.

Areas of Expertise

• Internal communications strategy and execution

• Employee engagement and change management

• Stakeholder alignment and cross-functional collaboration

• Corporate branding and reputation management

• Digital and social media communication

• Organizational culture and leadership communication

Professional Impact

Throughout her career, Tasleem has consistently demonstrated her ability to drive impactful internal communication initiatives. At the World Bank Group, she led the development and implementation of a comprehensive employee engagement program that resulted in a 15% increase in employee satisfaction and a 20% improvement in internal brand recognition.

At IFC - International Finance Corporation, Tasleem spearheaded a successful rebranding campaign that enhanced the organization's global reputation and increased employee advocacy by 30%.

Conclusion

With her proven track record of success, Tasleem Kassum is recognized as a strategic and results-oriented communications leader. In her current role at The Washington Post, she is well-positioned to further elevate the organization's internal communication practices, foster a positive and engaged work culture, and contribute to the overall success of the company.