Tatiana Maciver

Growth Marketer | Toronto, Ontario, Canada

Professional Overview

Tatiana Maciver is a seasoned Growth Marketer with a proven track record of driving business growth and optimization across various industries. With a strong focus on data-driven strategies, she specializes in developing and implementing impactful marketing campaigns that deliver measurable results.

Experience Summary

Current Role

Growth Marketer, Shoelace (May 2023 - Present)

• Responsible for spearheading growth initiatives that have led to a 25% increase in customer acquisition for the company's e-commerce platform.

• Leverages data analytics to identify and capitalize on emerging market trends, optimizing marketing campaigns to maximize ROI.

• Collaborates cross-functionally with the product and engineering teams to ensure seamless integration of growth-focused strategies.

Career Progression

Growth Marketer, Superbolt (January 2022 - March 2023)

• Developed and implemented a comprehensive digital marketing strategy that drove a 35% increase in website traffic and a 20% uplift in conversion rates.

• Utilized A/B testing and data analysis to continuously optimize marketing channels, leading to a 15% reduction in customer acquisition costs.

• Played a key role in the launch of a successful referral program, resulting in a 12% boost in repeat business.

Assistant Manager, Sfeir-Semler Gallery Beirut/Hamburg (December 2016 - January 2020)

• Managed the day-to-day operations of the gallery, ensuring a seamless customer experience and maintaining strong relationships with artists and clients.

• Contributed to the development and execution of marketing campaigns, leading to a 18% increase in gallery attendance and a 22% growth in sales.

• Coordinated the logistics of international art exhibitions, collaborating with cross-functional teams to ensure successful event delivery.

Content and Studio Manager, Beirut Art Residency (July 2015 - September 2015)

• Responsible for curating and managing the content strategy for the organization's digital platforms, driving a 30% increase in social media engagement.

• Oversaw the day-to-day operations of the artist residency program, supporting the creative process and facilitating collaborations.

Academic Background

Tatiana holds a Bachelor of Arts degree in Marketing from the University of Toronto, where she graduated with Honors.

Areas of Expertise

• Digital marketing strategy and campaign optimization

• Data analysis and performance reporting

• Content creation and social media management

• Cross-functional collaboration and project management

• Adaptability and problem-solving in fast-paced environments

Professional Impact

• Instrumental in the successful launch of a new product line that generated $1.2 million in revenue within the first six months.

• Recognized as a top-performing Growth Marketer, consistently exceeding quarterly growth targets by an average of 15%.

• Actively involved in industry initiatives, contributing thought leadership articles to leading marketing publications.

Conclusion

With her dynamic experience, data-driven approach, and a passion for growth, Tatiana Maciver is poised to make a significant impact as a Growth Marketer. She is dedicated to leveraging her expertise to drive sustainable, measurable growth for her clients and employers.