Professional Summary

Professional Overview

Tatiana Meira is an accomplished marketing and communications professional with extensive experience in the hospitality industry. As the Director of Marketing at 1 Hotels and the Area Head of Membership & Communications for the Miami market at Soho House & Co, she leverages her expertise in strategic marketing, event planning, and client relationship management to drive business growth and create exceptional customer experiences.

Experience Summary

Current Roles

Director of Marketing, 1 Hotels (August 2024 - Present)

• Oversees the development and execution of comprehensive marketing strategies to promote the 1 Hotels brand and drive occupancy across the hotel portfolio

• Leads a team of marketing professionals to deliver targeted campaigns, content creation, and digital marketing initiatives that enhance brand visibility and engagement

• Collaborates with cross-functional teams to optimize the guest experience and maximize revenue opportunities

Area Head of Membership & Communications, Miami, Soho House & Co (January 2023 - Present)

• Responsible for managing the membership program and communications strategy for the Soho House properties in the Miami market

• Develops and implements innovative campaigns to attract, onboard, and retain high-value members

• Serves as the primary liaison between the local Soho House community and the corporate team, ensuring seamless integration of brand initiatives

Career Progression

Head of Membership & Communications, Soho House & Co (January 2022 - December 2022)

• Spearheaded the revamp of the membership program, resulting in a 25% increase in new member acquisition and a 15% improvement in retention rates

• Coordinated the launch of a new digital platform to enhance the member experience and streamline communication

Director of Programming & Events, 1 Hotels (February 2018 - January 2022)

• Planned and executed high-profile events, activations, and experiential programming to drive brand awareness and guest engagement

• Collaborated with the sales and marketing teams to develop strategic partnerships and sponsorship opportunities that aligned with the 1 Hotels' brand identity

Senior Events Manager, EDITION (November 2015 - February 2018)

• Managed the end-to-end event planning and logistics for the EDITION brand, leading a team of event professionals

• Exceeded revenue targets by 20% through innovative event concepts and client relationship management

Academic Background

Tatiana Meira holds a Bachelor of Science degree in Hospitality Management from the University of Florida, where she graduated cum laude.

Areas of Expertise

• Strategic marketing and brand management

• Experiential event planning and execution

• Membership program development and optimization

• Hospitality operations and client relationship management

• Digital marketing and social media strategy

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized as a forward-thinking marketing and communications professional, driving impactful initiatives that have contributed to the growth and success of leading hospitality brands

• Known for her ability to create engaging, memorable experiences that align with brand values and enhance customer loyalty

• Demonstrated expertise in leveraging data-driven insights to inform strategic decision-making and deliver measurable results

Conclusion

With a proven track record of success in the hospitality industry, Tatiana Meira is a strategic and results-driven marketing professional. Her in-depth understanding of the industry, coupled with her passion for creating exceptional experiences, positions her as a valuable asset in driving business growth and elevating brand presence. Tatiana's versatile skillset and collaborative leadership style make her well-equipped to take on new challenges and contribute to the continued success of her current and future endeavors.