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Tatiane Vita

Tatiane Vita


Vice President of Marketing
Vancouver, British Columbia, Canada

Professional Overview


Tatiane Vita is an accomplished marketing executive with over 20 years of experience driving global revenue growth and international expansion for leading organizations. As the Vice President of Marketing at CEFA Early Learning, she is responsible for developing and executing comprehensive marketing strategies to elevate the company's brand and accelerate its global expansion. Tatiane also serves as an International Expansion Advisor, providing strategic guidance and advisory services to clients at BDC and Illuminas Global Partner.

Experience Summary



Current Roles


Vice President of Marketing, CEFA Early Learning (2024-08-01 to Present)
  • Oversee the development and implementation of an integrated global marketing strategy to support CEFA's rapid international expansion

  • Lead a team of marketing professionals to create and execute targeted campaigns that drive brand awareness, customer acquisition, and revenue growth

  • Spearhead strategic partnerships and collaborations to extend CEFA's reach in new markets

  • Implement data-driven decision-making processes to optimize marketing initiatives and measure their impact


International Expansion Advisor, BDC (2023-10-01 to Present)
  • Provide revenue growth and expansion advisory services to clients, leveraging expertise in global market entry and scaling operations

  • Collaborate with client leadership teams to develop comprehensive strategies for successful international expansion

  • Offer guidance on market assessment, go-to-market planning, and the implementation of effective marketing and sales approaches


Global Marketing & Expansion Advisor, Illuminas Global Partner (2024-07-01 to Present)
  • Advise clients on strategic marketing initiatives and global expansion strategies to drive sustainable growth

  • Leverage data-driven insights to help clients identify and capitalize on new market opportunities

  • Assist with the development and execution of integrated marketing campaigns that build brand equity and increase market share


Previous Roles


Vice President, Global Sales & Marketing, ChopValue (2022-01-01 to 2024-01-01)
  • Spearheaded the company's global sales and marketing efforts, leading to a significant increase in revenue and market penetration

  • Developed and implemented a comprehensive marketing strategy that elevated the ChopValue brand and positioned it as a leader in sustainable furniture and design

  • Established strategic partnerships with key industry players to expand the company's distribution network and reach new customer segments


Head of Global Business, Chilli Beans (2012-01-01 to 2021-01-01)
  • Drove the company's international expansion strategy, overseeing the successful launch of Chilli Beans in multiple markets across North America, Europe, and Asia

  • Implemented data-driven marketing campaigns that resulted in a 35% increase in global brand awareness and a 25% growth in international sales

  • Cultivated a high-performing global team and fostered a culture of innovation and continuous improvement


Academic Background


Tatiane holds a Bachelor of Business Administration from the University of British Columbia, with a specialization in Marketing and International Business. She also completed an Executive Leadership Program at the Ivey Business School.

Areas of Expertise


  • Strategic marketing and brand management

  • Global expansion and international market entry

  • Data-driven decision-making and performance optimization

  • Team leadership and cross-functional collaboration

  • Driving sustainable growth and revenue acceleration


Professional Impact


  • Instrumental in the successful international expansion of Chilli Beans, leading to a 25% increase in global sales

  • Spearheaded the development and implementation of a comprehensive global marketing strategy that elevated the ChopValue brand and increased market share

  • Recognized as a trusted advisor, providing strategic guidance and advisory services to clients on revenue growth and international expansion initiatives


Conclusion


Tatiane Vita's extensive experience in global marketing, international expansion, and revenue growth positioning her as a highly valuable asset for organizations seeking to elevate their brand, accelerate their global reach, and drive sustainable business success. Her proven track record of delivering measurable results, coupled with her strategic expertise and collaborative leadership style, make her an exceptional marketing and expansion strategist.