Taylor Crawford

President & CEO, Direct Focus Marketing Communications

Toronto, Ontario, Canada

Professional Overview
Taylor Crawford is the President & CEO of Direct Focus Marketing Communications, a leading full-service marketing agency based in Toronto. With over 15 years of industry experience, Taylor is a proven marketing strategist and creative visionary who has driven transformative growth for both established and emerging brands across North America.

Experience Summary

Current Role
As President & CEO of Direct Focus, Taylor oversees all strategic, operational, and creative functions of the agency. Under Taylor's leadership, Direct Focus has become a trusted partner to numerous Fortune 500 companies, helping them navigate complex marketing challenges and deliver award-winning campaigns that drive measurable business impact. Taylor's ability to align cross-functional teams, leverage data-driven insights, and execute innovative marketing solutions has cemented Direct Focus' reputation as an industry-leading agency.

Career Progression
Prior to assuming the role of President & CEO, Taylor served as the Executive Vice President and Vice President & Director of Client Services at Direct Focus. In these leadership positions, Taylor was instrumental in expanding the agency's service portfolio, diversifying its client base, and implementing data-driven processes to enhance marketing performance. Earlier in their career, Taylor owned and operated a successful Domino's Pizza franchise in Canada and held an on-premise sales role at the Mark Anthony Group.

Academic Background
Taylor holds a Bachelor of Commerce degree from the University of Toronto, with a specialization in Marketing. During their studies, Taylor was recognized for academic excellence and played a key role in the university's award-winning marketing case competition team.

Areas of Expertise

• Strategic marketing planning & execution

• Integrated campaign development & optimization

• Data analytics & performance measurement

• Cross-functional team leadership & collaboration

• Omnichannel customer experience design

• Brand strategy & identity development

Professional Impact
Under Taylor's guidance, Direct Focus has achieved numerous industry accolades, including being named one of Canada's Top Growing Companies by The Globe and Mail for three consecutive years. Taylor has also been recognized as one of the "40 Under 40" marketing leaders by Marketing Magazine, reflecting their commitment to driving innovation and measurable results for clients.

Conclusion
Taylor Crawford is a visionary marketing leader who has leveraged their deep industry expertise, data-driven approach, and collaborative management style to propel Direct Focus to new heights of success. With a passion for creating impactful campaigns and a track record of delivering sustainable growth, Taylor is poised to continue guiding Direct Focus and its clients towards even greater achievements in the years to come.