Professional Overview

Taylor Hastings is a seasoned marketing professional currently serving as Director, Digital Marketing at WSS/Eurostar Inc, a subsidiary of Foot Locker. With a strong background in digital marketing, ecommerce, and client services, Taylor's expertise spans growth, retention, loyalty, and team leadership, with a focus on the retail and apparel industries.

Experience Summary

Current Role

As Director, Digital Marketing at WSS/Eurostar Inc, Taylor oversees the development and execution of digital marketing strategies aimed at driving business growth, enhancing customer engagement, and fostering brand loyalty. Key responsibilities include leading cross-functional teams, analyzing market trends, and optimizing digital marketing campaigns to achieve measurable results.

Career Progression

Taylor's career trajectory showcases progressive growth and diverse experience. Notable previous roles include Ecommerce Marketing Director at Boardriders, where Taylor spent a decade driving growth, retention, and loyalty across the Americas, and Associate Director, Client Services at Resolution Media / OMD, where Taylor managed client relationships and developed targeted marketing solutions.

Areas of Expertise

Taylor's expertise includes digital marketing strategy, ecommerce growth, team leadership, and client services, with a strong proficiency in analyzing market trends, optimizing digital campaigns, and leading cross-functional teams.

Professional Impact

While specific project details are not available, Taylor's experience and leadership roles suggest a significant impact on the retail and apparel industries through the development and execution of innovative digital marketing strategies and team leadership.

Conclusion

Taylor Hastings is a dedicated and results-driven marketing professional with a proven track record of driving business growth and fostering brand loyalty through digital marketing strategies. With a current focus on leading digital marketing efforts at WSS/Eurostar Inc, Taylor continues to leverage expertise and experience to contribute to the retail and apparel industries. The value proposition Taylor offers includes seasoned leadership, strategic vision, and a profound understanding of what drives customer engagement and brand success in the digital age.