Professional Summary
Professional Overview
Taylor McLaughlin is an accomplished design professional with extensive experience in brand strategy, creative direction, and project management. As the Owner and Principal Designer at Gracia Taylor Design, she leverages her multifaceted expertise to deliver exceptional design solutions that elevate her clients' brands and drive measurable success.
Experience Summary
Current Role
As the Owner and Principal Designer at Gracia Taylor Design, Taylor is responsible for overseeing all aspects of the design studio's operations, from conceptualizing and executing innovative design projects to managing client relationships and leading a talented team of designers. Under her visionary leadership, the firm has consistently delivered award-winning work that has garnered industry recognition and acclaim.
Career Progression
Prior to founding Gracia Taylor Design, Taylor held several high-profile roles in the marketing and communications field, including Global Head of Marketing & Communications at SecondMuse, where she spearheaded impactful brand campaigns and strategic initiatives that drove significant growth and visibility for the organization. She also honed her skills in digital and social media strategy during her tenures at Anheuser-Busch InBev and Pfizer, where she demonstrated a keen ability to translate complex information into engaging, user-centric content.
Academic Background
Taylor holds a Bachelor of Arts degree in Graphic Design from the University of California, Los Angeles, where she graduated with honors and was recognized for her innovative design work and leadership within the campus community.
Areas of Expertise
- Brand strategy and development
- Creative direction and design
- Project management and team leadership
- Digital and social media marketing
- Content creation and storytelling
- Design system development and implementation
Professional Impact
Throughout her career, Taylor has consistently demonstrated her ability to deliver transformative design solutions that have a tangible impact on her clients' businesses. Her work has been featured in numerous industry publications, and she has been recognized with several prestigious awards, including the AIGA Design Excellence Award and the Communication Arts Design Annual.
Conclusion
With a proven track record of success, a deep understanding of design trends and best practices, and a passion for elevating brands through innovative and impactful design, Taylor McLaughlin is poised to continue driving meaningful change in the design industry. As the Owner and Principal Designer at Gracia Taylor Design, she is dedicated to helping her clients achieve their strategic goals and positioning their brands for long-term growth and success.
